“Wetter Is Better” Campaign was born out of the need to push Lubrica; a water based Sexual Lubricant. The Campaign encouraged the use of Lubrica and Flex Condom as a perfect combination for a safe and pleasurable Sexual Experience.
Print advertisement created by Noah's Ark, Nigeria for Flex Condom, within the category: Health.
Chief Creative Officer: Lanre Adisa
Executive Creative Director: Abolaji Alausa
Creative Director: Maurice Chike Ugwonoh
Art Directors: Mitchelle Defounga, Gabriel Olanisokan, Ọláshílé Sodiq Sheu, Yekeen Ibrahim
Copywriters: Oladunni Elemide Williams, Nike Ladokun, Mabayomije Akinyemi
Brand Managers: Adeola Ogunade, Bidemi Alfred, Anita Erhirhie