Palindromes, 1

Agency Network: 
Published/Aired: 
March 2009
Fiat:  Palindromes, 1
FIAT Print Ad -  Palindromes, 1

Description

Print advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Caption

Going forward or backward, it's all the same. Fiat Linea with parking sensor.

Advertising Agency: Leo Burnett Brasil, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Luiz Ramon
Copywriters: Alexandre Scaff, Michel Zveibil
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Blashyrkh's picture

Eww...wtf.....it's a FIAT.

Blashyrkh
Activity Score 32866
Art Director
Guest's picture

funneee, funneee, funneeee…

Guest
copycomoelcopi's picture

funneee, funneeee, funneeee…

copycomoelcopi
Activity Score 814
Copywriter
clairec's picture

I like the idea! It's a shame the headlines aren't relevant to the car though. Still, the thought around forwards and backwards can work in all kinds of media.

clairec
Activity Score 256
Guest's picture

Whoa where did that 'B' come from?

http://dearadvertisin.blogspot.com/

Guest
Guest's picture

Whoa where did that 'B' come from?

http://dearadvertisin.blogspot.com/

Guest
everartz's picture

GODS OF ADVERTISING!!!!!!!!!

everartz
Activity Score 7571
Art Director |

| everartz |

Guest's picture

this is stupid. lines have no relevance

Guest
satpal's picture

Esope reste ici et se repose.

Like it !

satpal
Activity Score 144
rolling.stone's picture

Lines are not relevant with automobile, had they researched well and write copy in accordance of automobile need, would work better.

Yet good use of palindrome.

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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