Owl

Campaign
Agency Network: 
Published/Aired: 
December 2007
Fiat:  Owl

Description

Print advertisement created by FCB, Brazil for FIAT, within the category: Automotive.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Directors: Sidney Araújo
Copywriters: Guilherme Aché, Ricarrdo John
Photographer: Marcus Hausser
Log in to post comments
AlphaDog's picture

This metaphore again?
Porra Giovanni, vai dizer que nunca viu esse recurso antes?

AlphaDog
Activity Score 265

Seek and Destroy

dcgroppo's picture

what does this thing says???

dcgroppo
Activity Score 239
Other
Boas ideas's picture

Mas montruos para repuestos.

Boas ideas
Activity Score 265
Creative Director
washiam's picture

can some good guy explain this for me?

washiam
Activity Score 443
Art Director
dragon's picture

I think this is about original parts.

dragon
Activity Score 113
Copywriter
whitespace's picture

Funky Owl. If fake parts makes my car look so good I'd go fake all the way.

whitespace
Activity Score 1947
Creative Director
lucachez's picture

Well , mazda. chevy and now fiat... the thing is , if i put fake parts in my car, the car may look bad , what if you put a rat tail or something like that , its really stupid make the animal look better , just like the spider , well whatever.

lucachez
Activity Score 38
MIAMI AD SCHOOL
Kateter's picture

now italians influence brazil...

where is this world going?

Kateter
Activity Score 2013
Copywriter
cullers's picture

This is about fake parts? that's what I get for not reading the language. I thought it was saying that with a fiat you get all the smarts (like smart engineering) along with the beauty(the showy design).
owl plus peacock. you don't have to sacrifice brains for beauty.

I'm apparently off in left field here.

cullers
Activity Score 332
SCAD
Saatchi Makak's picture

FAKEEEEEEEEEE

Saatchi Makak
Activity Score 246
Singapore
juba_lp's picture

it says "A FIAT is only a FIAT with original parts"..
but i dont know how the fuck the owl is floating..

juba_lp
Activity Score 82
Twinsen1201's picture

I agree with whitespace... This version of the owl is even better than the original one = the fiat looks better with fake parts OOPS

Twinsen1201
Activity Score 50
Creative Director
yun siang orangutan's picture

Rethink.

yun siang orangutan
Activity Score 296
Singapore
Advertisement
Featured Content

Latest Collections

Advertisement