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Drive Friendly

Agency Network: 
Published/Aired: 
February 2013
Fiat Print Ad -  Drive Friendly

Description

Print advertisement created by Humber College, Canada for Fiat, within the category: Automotive.

Caption

There are enough angry faces on the road.
Drive friendly.

Advertising School: Humber College, Toronto, Canada
Art Director: Iva Jericevic
Copywriter: Logan Broger
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Meredith Singh's picture

Interesting insight for a student ad. it may not speak to a product benefit, but at least it promotes a product attitude.

Although, I think that car on the bottom left looks way friendlier than the Fiat.

Meredith Singh
Activity Score 407
Art Director
morse's picture

Nice idea.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Siddarth Basavaraj's picture

Nice take.

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

faissalo's picture

Really nice for a brand awareness exercise. Problem is they don't all look angry at all

faissalo
Activity Score 728
Art Director |

Nice init

TheSmirkingFox's picture

Nice idea!

TheSmirkingFox
Activity Score 145
Planner
kleenex's picture

I am not that many angry faces in the ad though??

kleenex
Activity Score 53939
Web Designer/Developer
mrMagic's picture

Like it.

mrMagic
Activity Score 798
Graphic Designer at RES Group
alpanesen's picture
alpanesen
Activity Score 9
Copywriter at TBWA-Istanbul
Paela Bruno's picture

Yes many things are seen before, like everything in life, but the Execution is clean and memorable! Good work, excelente = excellent.

Paela Bruno
Activity Score 6
Art Director at Wieden + Kennedy agency
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