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Darwin

Campaign
Agency Network: 
Published/Aired: 
November 2011
Fiat:  Darwin

Description

Print advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Caption

If you want your last words to be the same as Charles Darwin's, simply text: "I'm not the least afraid to die" while you drive.

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Highest Rated

ashan's picture

nice fresh idea. But in my mind it would be better than average, great, if done on phone covers. Not so good as press ads.

ashan
Activity Score 70
Copywriter at Phoenix Ogilvy |

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

andylefty's picture

Hahaha hilarious copy. Surely would fit correctly if the person crashed. Was this irony meant.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
ashan's picture

nice fresh idea. But in my mind it would be better than average, great, if done on phone covers. Not so good as press ads.

ashan
Activity Score 70
Copywriter at Phoenix Ogilvy |

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

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