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Ketchup

Campaign
Agency Network: 
Published/Aired: 
March 2008
Fab Perfect:  Ketchup

Description

Print advertisement created by Leo Burnett, Singapore for Fab Perfect, within the category: House, Garden.

Caption

Makes stains look harmless.

Advertising Agency: Leo Burnett Singapore
Executive Creative Director: Chris Chiu
Creatives: Victor Ng, Jon Loke
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advertisingbyme's picture

Cool campaign. Like the approach.

advertisingbyme
Activity Score 6
Art Director
everartz's picture

i really like this campaign...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

panasit's picture

Very interesting

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

Adnomist's picture

Thats a cool campaign

Adnomist
Activity Score 51
Art Director |

h..m.mmmmm

Miss Candy Pop's picture

I like it

Miss Candy Pop
Activity Score 58
Art Director
ernesto p's picture

a ver:
todas las agencias que tengan como clientes a jabones, detergentes, etc. póngase en contacto entre ustedes para no repetir ¡¡las mismas ideas!!

ernesto p
Activity Score 76
jiahsisco's picture

Getting stains out of clothes is a claim across the board with detergent. Differentiate.

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

fauxjebus's picture

Putting the same comment on all 3 executions is being a douche bag.

These are awesome. a tad similar to the 'splashes of fabric' that other people have alluded to, but I've never seen the idea done like this yet. Too bad it's for a brand no one knows or will remember.

Still, it's a an awesome series, and your juvenile spamming of the comments with your 2-cent opinion only broadcasts your jealousy.

fauxjebus
Activity Score 500
Art Director at WAX
LeeHarvey's picture

Wow jebus, kudos for your excellent comment, I couldn't agree more! Great campaign.

LeeHarvey
Activity Score 3045
Creative Director
jiahsisco's picture

I am still a student in advertising. I don't think douche bag is a necessary comment. That being said I am going to agree with LeeHarvey on this one. I like the visuals a lot and I had a problem with the copy but I have thought about it more and now realize that blunt and obvious and shallow is a powerful tool and I can't wait to use it. I am referring just to the copy. I won't post across posts in future. Watch your mouth though jebus you would not want to see me.

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

LeeHarvey's picture

Okay heloo, point taken. Now chill, this site is meant for discussions, not for threads. You're welcome to give your opinion about ads here and everyone will respect that. Visiting this site as a student is clever, even seniors like myself learn a lot here.

LeeHarvey
Activity Score 3045
Creative Director
Eightball's picture

Thank you guys for this work.
It proofs there is still way to find creative stuff for detergents.

Give a few lessons to Grey, Milano.

Eightball
Activity Score 200
Marketing Manager
shilofelix's picture

cool ad. shame Tide already did one of these. See it at: www.conill-ideas.com. the print section.

shilofelix
Activity Score 2
Art Director
ricklongo's picture

A shame that it's been done, because it's a superb idea.

ricklongo
Activity Score 1244
adrookie's picture

Damn it's a nice idea. Pity Tide did it. Tide do great stuffs.

adrookie
Activity Score 8
Media
ahpitt's picture

Can you prove it?

ahpitt
Activity Score 342
Art Director at Art Director
Kateter's picture

I like this campaign.

Kateter
Activity Score 2029
Copywriter
Aphex's picture

Nirvana!!

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

ackattak's picture

Hahaha. Grunge is TOTALLY MAKING A COMEBACK!

ackattak
Activity Score 396
Copywriter
vinh than market's picture

Been done, recycled.

vinh than market
Activity Score 16
Hongkong
fractalrene's picture

Man when I saw this idea some 3 years ago, by Del Campo Nazca, I thought it was one of the coolest ads... then the white ketchup and white nutella ones were made... and now we are back to this one...

fractalrene
Activity Score 1504
Copywriter
judy.y's picture

+ cool :)

judy.y
Activity Score 79
niranjanhg's picture

I think, the message is very late.

niranjanhg
Activity Score 211

I am a student.

FlyingDogs's picture

Brilliant.

FlyingDogs
Activity Score 968
Copywriter
Ozric's picture

I thought the "Done done done" people would jump sooner. This same idea was done by Conill Saatchi & Saatchi New York not so long ago.

Ozric
Activity Score 4043
Copywriter
R. Rinaldi's picture

Not good

R. Rinaldi
Activity Score 686
Singapore
yun siang orangutan's picture

Noteworthy of badness.

yun siang orangutan
Activity Score 298
Singapore
Calibarak's picture

Hohum, tiring, bloody overdone.

Calibarak
Activity Score 302
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