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Nuclear

Campaign
Published/Aired: 
February 2012
Eveready:  Nuclear

Description

Print advertisement created by Sir J.J. Institute of Applied Art, India for Eveready, within the category: Electronics, Technology.

Caption

Eveready batteries are an inexpensive and reliable way of getting surprising amount of
continuous power, assuring maximum quality performance. From the name you know
and the quality you trust, Eveready Heavy duty battery: The Compact portable power plant.

Advertising School: J.J. Institute of Applied Art, India
Creative: Akshay Naik
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Highest Rated

jaydoubleuy's picture

Luke Sullivan said in his book Hey Whipple that there are five main components to each ad. 1. Visual, 2. Headline, 3. Body copy. 4 Themeline, 5. Logo. The strongest ads inevitably are the ones that can survive with the least amount of these elements. Likewise, this ad would be much better without the body copy, themeline or logo. Give more of the Everyready on the battery, and you don't need any of those.

jaydoubleuy
Activity Score 82
Copywriter
jaydoubleuy's picture

Luke Sullivan said in his book Hey Whipple that there are five main components to each ad. 1. Visual, 2. Headline, 3. Body copy. 4 Themeline, 5. Logo. The strongest ads inevitably are the ones that can survive with the least amount of these elements. Likewise, this ad would be much better without the body copy, themeline or logo. Give more of the Everyready on the battery, and you don't need any of those.

jaydoubleuy
Activity Score 82
Copywriter
Akshay Naik's picture

thanx for the suggestion........sure will do

Akshay Naik
Activity Score 19
Sir J.J. Institute of Applied Art
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