Around 8 million Indian children aren’t in class. Mostly because they have to walk for hours under the sun before they can even reach the school gate. Pedal with Pride - a part of Tour De India 2012 Cyclothon - is a humble initiative by Pride India that aims to empower these children with a set of wheels that will help them reach school.
This professional campaign titled 'Childhood, Destiny, Dreams, Fate' was published in India in February, 2011. It was created for the brand: Pedal with Pride, by ad agency: The Red Wine Stain. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted almost 11 years ago.
Advertising Agency: The Red Wine Stain, India
Photographer: Shivkumar Dhale
Additional credits: Shivani Sanghavi