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Not good enough for Beijing, 3

Campaign
Agency Network: 
Published/Aired: 
August 2008

Description

Print advertisement created by BBH, Brazil for ESPN, within the category: Media.

Caption

Olympic Games. For the few good ones.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Photographer: Jair Lanes
Copywriter: Isabella Paulelli
Art Director: Vico Benevides
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M.Yoda's picture

Funny! Nice visual.

M.Yoda
Activity Score 63
Art Director
Audrius Kubrik's picture

Dima's good enough for me. beats cycling, at least.

Audrius Kubrik
Activity Score 828
Vilnius
Wilford Brimley's picture

Love it! Great shot, cool tag line. Well done.

Wilford Brimley
Activity Score 32
BOOBJOB LOOBCANNON's picture

Hmmm.

This isn't working for me.

The visual doesn't make me want to watch ESPN unfortunately.

I don't think the tag line works either 'Olympic Games. For the few good ones.' not sure what that means.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

feel's picture

dont get the meaning, here, is for the few bad ones.

feel
Activity Score 168
Audrius Kubrik's picture

i'm afraid, doesn't invite me to watch the games either. the olympics spirit (however boring and politically correct it may be) is as far from this ad as i am from china right now. especially the spoonface one.

these cool guys are good at what they do, but not cool enough to wear skinny shorts and play geeky badminton and whatnot?

get out of my dad's telly and let him finish his beer, please.

Audrius Kubrik
Activity Score 828
Vilnius
dodome's picture

rely very bad at all.

dodome
Activity Score 6
Art Director
piet miller's picture

Is this a Fiat?

piet miller
Activity Score 58
Ad Agency
floydeepurple's picture

Hello ad. What are you trying to tell me?

floydeepurple
Activity Score 349
Copywriter
pscs's picture

don't you get it??? this guy is cranking up a car with his head!!!

(I don't get it either)

pscs
Activity Score 440
SAC
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