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Equality

Agency Network: 
Published/Aired: 
April 2019
Equality
Equality

Description

Because of gender stereotypes spread throughout the country, there is lack of interest towards natural sciences and engineering coming from the women of Georgia. Unfortunately 43% of Georgian women are housewives.

Biggest part of society think that there are some inappropriate professions for women. The main stereotype is that most "suitable" place for women is the kitchen.

The key objective was to create vibrant and inspiring print, which could somehow help women to break through this cliche.

Advertising Agency: BRID Agency, Tbilisi, Georgia
Art Director: Ia Darakhvelidze
Copywriter: Nika Garsenishvili
Illustrators: Mariam Tevzadze, Tatuli Tsereteli
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