Agency Network: 
November 2013


Print advertisement created by Ogilvy, New Zealand for Environmental Protection Authority, within the category: Public Interest, NGO.


Same result, different time frame.
Exposure to hazardous substances can kill you over time.

Advertising Agency: Ogilvy & Mather, New Zealand
Executive Creative Director: Angus Hennah
Creative Directors: Matt Simpkins, Rupert Hancock
Photographer: Lindsay Keats
Retoucher: Geoff Francis
Senior Account Director: Christina Mossaidis
Log in or register to post comments
DesignDine's picture

Ok. took a little time to catch up. Could do its job faster if there were some reference from the other aspects also.

Activity Score 1313
Art Director at UK |

Hibon's picture

interesting idea... agree with DesignDine.

Activity Score 3734

Simple ideas are the best !

kleenex's picture

not a bad idea.

Activity Score 52778
Web Designer/Developer
seb81's picture

Decent concept, but don't think you needed 4 different weapons. Just one would have got the concept across quicker.

Activity Score 6
Paul R. Byrne's picture

Don't even need the headline: just tweak the tag so it delivers on the image. "Exposure to hazardous substances can be deadly." Talking about the time frame only seems to weaken the point.

Paul R. Byrne
Activity Score 19