Roast chicken

Campaign
Agency Network: 
Published/Aired: 
February 2011
EMS:  Roast chicken

Description

Print advertisement created by Strange Idea, China for EMS, within the category: Transport.

Caption

Instant delivery

Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen,Tony Li
Copywriter: Wendy Wang
Illustrator / Photographer: King Chen
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TommyO's picture

The other ads have an "Instant Delivery" feeling - a cake with still-burning candles, a not-melted ice-cream...
But this is a chicken! Where's the demonstreation of the "instant" here?

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

dollypoppin's picture

That's what I'm wondering about as well....

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Wordnerd's picture

maybe they used those, because every thing that works with this idea was done ;)

Wordnerd
Activity Score 6620
Copywriter
Prasad Weerasekara's picture

I like this campaign...

Prasad Weerasekara
Activity Score 651
fala fulani's picture

I like the campaign, the second layer of instant maybe a bit too much for the general population though, since they might think of food delivery services.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
Alec K's picture

Who mails a whole cooked chicken.

Alec K
Activity Score 43
Creative Director at StayFresh Design, San Francisco
resul ay's picture

I want to said... woow woow wow

resul ay
Activity Score 76
graphic design / turkey kutahya
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