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Dirty room

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by Y&R, Chile for Easy, within the category: House, Garden.

Caption

Get organized

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Copywriters: Max Konig, Felipe Utreras
Art Director: Fabrizio Capraro
Illustrator: Ramon Barahona
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lchiesi's picture

Cannes material, just great.
Felicitaciones, grande Chile!

lchiesi
Activity Score 128
Copywriter
Guest's picture

not bad

looks like somebody was playing a lot of text-twist

---
www.hateondave.com

Guest
magintosh's picture

the typefaces are from handmadefont.com

it's a great site.

magintosh
Activity Score 62
Graphic Design |
Guest's picture

scrabble much?

Guest
Guest's picture

errr... dormitory? I thought this was home improvement, not school improvement. Dusty/study is excellent. The other two not so good.

Guest
Disco Munky's picture

This is advertising at it's most pure.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

capywriter's picture

looks nice, but that's about it...

capywriter
Activity Score 5512
Copywriter at Freelance
wawa0707's picture

The art direction is...uh..in the right direction. I love the layout and textured letters idea. But the textures look like they are pulled straight out from default photoshop style (or what's that 3D text tool in Microsoft Word?) so they look very fake...not very cozy looking for HOME improvement.

Would be nice if using better texture/shadow rendering and give it less cold medal feeling. Overall, great works!

wawa0707
Activity Score 26
Planner
Disco Munky's picture

So you're someone who believes that an ad relies on cutting edge computer work to make it any good? You are soo in the wrong place.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

wawa0707's picture

No no don't get me wrong. It's brilliant as it is... but just giving my 2 cents in terms of how to make it look even cooler. Or what I would pursue if I were to art direct it! Just being picky here....After all, people today are pretty spoiled by awesome CG effects. :) But ya, thanks for the heads up!

wawa0707
Activity Score 26
Planner
desailly's picture

I love how you've somehow appointed yourself as arbiter of taste here. Just as a small aside, you're the digital equivalent of a drunk shouting in the street. The only reason anyone's listening is for yuks.

desailly
Activity Score 470
Copywriter
firebug's picture

wow ...
nice....

firebug
Activity Score 1113
joelapompe's picture

nice!

joelapompe
Activity Score 3865
Guest's picture

Art direction elevating an average idea. Not bad but not great.

Guest
Guest's picture

I think is a great job... in english. If these came from Chile how did these work there?
Congrats anyway!

Guest
silvi's picture

Este es buenísimo. Muy buen concepto. SImple y bien resuelto. Felicitaciones!

silvi
Activity Score 4172
Copywriter
Guest's picture

Brilliant. Claps for the team.

Guest
gon_enelcamino's picture

me encanta, bien ahi chilenos!

gon_enelcamino
Activity Score 838
Underground
kevgroat's picture

.

kevgroat
Activity Score 175
Guest's picture

Does no one else think that the fact you don't get 'dormitories' in a home is an issue??!!

Guest
CurryJ's picture

nope

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

xezadaca's picture

NICE

xezadaca
Activity Score 85
Art Director
xezadaca's picture

NICE

xezadaca
Activity Score 85
Art Director
xezadaca's picture

NICE

xezadaca
Activity Score 85
Art Director
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