Lately, we realized that lots of things can be done in a video call. And, at the same time, we realized there are parts of our homes that we don’t want others to see. So, Easy, a home improvement store from Colombia, took advantage of those things that people don't want to show about their homes, in order to show our products by creating the first products catalog designed to be used as backgrounds for video calls.
This professional campaign titled 'The Background Catalog' was published in Argentina in May, 2020. It was created for the brand: Easy, by ad agency: Don. This Digital medium campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted about 3 years ago by Executive creative director: Dario Gonzalez of Don Buenos Aires.
Advertising Agency: Don, Buenos Aires, Argentina
Chief Creative Officer: Gabriel Huici
Executive Creative Directors: Rafa Quijano, Daro Gonzalez
Creative Team: Felipe Alarcón, Federico Alonso
Editor: Angel Silva