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One day is not enough

Agency Network: 
Published/Aired: 
March 2019
Earth Hour: One day is not enough
Earth Hour Print Ad - One day is not enough

Description

By switching off the lights for one hour per year, we slightly scratch the problem. To really solve it, we should do it little more often.

Print advertisement created by DDB, Georgia for Earth Hour, within the category: Public Interest, NGO.

Caption

One day is not enough. Make every hour an Earth Hour.

Advertising Agency: Betterfly DDB, Tbilisi, Georgia
Art Director: Davit Abramishvili
Copywriter: Levan Sirbiladze
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Danielazar's picture

First level idea. the band-aid approach is overused.
As for the crafting, i can still see some clone stamping work from photoshop.
Typography; i don't understand why use so much space between the words in the sub-line, if its not going to be aligned with anything else from the layout.

Danielazar
Activity Score 136
Art Director at Havas Germany
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