Explore your world

School: Helwan University


PIOPIO is a pencil manufacturing brand. Using an imaginary Character named LOLO I used him as the main character for this brand. Each idea represents one of children tales like 'the little prince, The shoe house and the Magical forest and modifying it to suits the idea of each artwork.

This student campaign titled 'Explore your world' was published in Egypt in May, 2019. It was created for the brand: PIOPIO, by ad school: Helwan University. This Print medium campaign is related to the House, Garden and Office Equipment industries and contains 3 media assets. It was submitted over 4 years ago.


Advertising Agency: Advertising department Applied Arts Helwan University
Creative Director / Art Director / Illustrator: Sara Al Tawancy

James Wellbeloved


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