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Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by King James, South Africa for Eagle Print Awards, within the category: Professional Services.

Caption

Every time you make a bad ad a unicorn dies.
Stop the torture. Enter South Africa's premier print awards. We only award the great ones.
www.theeagleawards.co.za

Advertising Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Photographer: Michael Lewis
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Highest Rated

Guest's picture

"...lost it's wings"

it's? it's?

Guest
Guest's picture

at least one died now.

Guest
Guest's picture

Wouldn't be "an" unicorn?

Guest
Guest's picture

When 'u' is pronounced like 'you' it's always preceded by 'a'. A university, a unique chance.

When it's like 'uh', it's preceded by 'an'. An umbrella, an upper hand...

Guest
Guest's picture

I agree, this ad sucks, and i'm polite.

Guest
Guest's picture

Firstly, it's not "an unicorn" because from a phonetic point of view, "unicorn" starts with a consonant sound [yoo-nicorn].

Secondly, the series of ads isn't bad at all, considering it targets the people who have the ability to understand it in full:

They made some mediocre/bad ads for their event so:

- The Unicorn is dead.
- The Fairy has lost it's wings.
- The Bunny has died (or at least is going to shortly).

They are aimed to be mediocre/bad ads in order to illustrate their point, so if you actually comprehend their concept you will find it's actually quite clever.

Guest
Guest's picture

"...lost it's wings"

it's? it's?

Guest
Billoughsby's picture

Well, it's as crass as hell, ugly, but funny in an obnoxious, Kingpin way. I 'spose that's what they had in mind, so in that limited way a success. Still, I'll be brutal with the rating, as I'm sure these arbiters and savants would want me to be.

--And, no, it's not "an unicorn".

Billoughsby
Activity Score 5150
Art Director |

That's it.

JLL's picture

I love it. Unicorn, fairy or rabbit means imagination, dreams, magic. Bad Ads kill all this.
A unicorn killed by hunters is like a good idea killed by bad execution or wording.
It's funny!

JLL
Activity Score 399
Director of Creation - Copywriter
gon_enelcamino's picture

I like it

gon_enelcamino
Activity Score 838
Underground
atb2005's picture

Sorry Billoughsby, but there's no way you can possibly give this ad - even if you don't like it - 1 star. I agree with the guest post above that talks about the campaign; clearly someone from the agency did it.

atb2005
Activity Score 13557
Billoughsby's picture

Let me ask you: Is this saying that there would be no other way to depict the idea? For me, this is a species of first-idea, last ditch. Their imperative was to be funny, and they succeeded -- but at the level of a fart joke. Sorry, but I can't in good conscience give it much more than a one.

Peace.

Billoughsby
Activity Score 5150
Art Director |

That's it.

atb2005's picture

I generally agree with you but on this one we'd have to disagree. Fart joke? I don't see it that way. It's ok if you can't give it more than one star.. haha The agency won't disappear. Cheers :-)

atb2005
Activity Score 13557
silvi's picture

I respect the idea, it´s something new, original. You can love it or hate it, but is a creative campaign.

silvi
Activity Score 4172
Copywriter
Billoughsby's picture

Props to you, atb. It's right that professionals be able to disagree civilly. No need for rancor, and no worries.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guest's picture

a or an unicorn never look like this
what abt that ??

Guest
Guest's picture

u killed something else and labeled it a or an unicorn it shd b like a horse if i am not mistaken ;-)

Guest
Guest's picture

Something that I do not know is whether unicorn farts smell like the taste of marzipan.

Guest
Guest's picture

u must b the creator of this masterpiece??

Guest
Guest's picture

More like ginger snaps.

Guest
Guest's picture

COM ON U R CALLING A GOAT A UNICORN

Guest
Guest's picture

U CAN PAINT A GOAT WHITE AND SAY IT IS UNICORN
GOAT GOAT GOAT

Guest
Guest's picture

I TOTALLY AGREE ITS NOT A UNICORN ITS REINDEER

Guest
Guest's picture

O YES ITS NOT A HORSE MIGHT BE A REINDEER

Guest
Guest's picture

NOW T8s CONFIRM ITS A REINDEER
hence u really killed a or an unicorn ur self :-(

Guest
Billoughsby's picture

So let me guess: All these guests comments are from the guys in the picture.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guest's picture

these ads probably killed a unicorn

Guest
Dzsoi's picture

I like it, sorry for this. They play on the bad conscience of creatives every time publishing something bad because of a stupid client. Here bad conscience is manifested, exaggarerated. Fine sense of self-irony with a valid insight. Works on me.

Dzsoi
Activity Score 8557
Copywriter at Brightly
Kiroux's picture

I'm sorry but my first thought was "Didn't you just kill one with this bad ad?"

Kiroux
Activity Score 35
UNISA
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