Description
Print advertisement created by King James, South Africa for Eagle Print Awards, within the category: Professional Services.
Every time you make a bad ad a unicorn dies.
Stop the torture. Enter South Africa's premier print awards. We only award the great ones.
www.theeagleawards.co.za
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Photographer: Michael Lewis
at least one died now.
Wouldn't be "an" unicorn?
When 'u' is pronounced like 'you' it's always preceded by 'a'. A university, a unique chance.
When it's like 'uh', it's preceded by 'an'. An umbrella, an upper hand...
I agree, this ad sucks, and i'm polite.
Firstly, it's not "an unicorn" because from a phonetic point of view, "unicorn" starts with a consonant sound [yoo-nicorn].
Secondly, the series of ads isn't bad at all, considering it targets the people who have the ability to understand it in full:
They made some mediocre/bad ads for their event so:
- The Unicorn is dead.
- The Fairy has lost it's wings.
- The Bunny has died (or at least is going to shortly).
They are aimed to be mediocre/bad ads in order to illustrate their point, so if you actually comprehend their concept you will find it's actually quite clever.
Well, it's as crass as hell, ugly, but funny in an obnoxious, Kingpin way. I 'spose that's what they had in mind, so in that limited way a success. Still, I'll be brutal with the rating, as I'm sure these arbiters and savants would want me to be.
--And, no, it's not "an unicorn".
That's it.
I love it. Unicorn, fairy or rabbit means imagination, dreams, magic. Bad Ads kill all this.
A unicorn killed by hunters is like a good idea killed by bad execution or wording.
It's funny!
Sorry Billoughsby, but there's no way you can possibly give this ad - even if you don't like it - 1 star. I agree with the guest post above that talks about the campaign; clearly someone from the agency did it.
Let me ask you: Is this saying that there would be no other way to depict the idea? For me, this is a species of first-idea, last ditch. Their imperative was to be funny, and they succeeded -- but at the level of a fart joke. Sorry, but I can't in good conscience give it much more than a one.
Peace.
That's it.
I generally agree with you but on this one we'd have to disagree. Fart joke? I don't see it that way. It's ok if you can't give it more than one star.. haha The agency won't disappear. Cheers :-)
I respect the idea, it´s something new, original. You can love it or hate it, but is a creative campaign.
Props to you, atb. It's right that professionals be able to disagree civilly. No need for rancor, and no worries.
That's it.
a or an unicorn never look like this
what abt that ??
u killed something else and labeled it a or an unicorn it shd b like a horse if i am not mistaken ;-)
Something that I do not know is whether unicorn farts smell like the taste of marzipan.
More like ginger snaps.
COM ON U R CALLING A GOAT A UNICORN
U CAN PAINT A GOAT WHITE AND SAY IT IS UNICORN
GOAT GOAT GOAT
I TOTALLY AGREE ITS NOT A UNICORN ITS REINDEER
O YES ITS NOT A HORSE MIGHT BE A REINDEER
NOW T8s CONFIRM ITS A REINDEER
hence u really killed a or an unicorn ur self :-(
So let me guess: All these guests comments are from the guys in the picture.
That's it.
these ads probably killed a unicorn
I like it, sorry for this. They play on the bad conscience of creatives every time publishing something bad because of a stupid client. Here bad conscience is manifested, exaggarerated. Fine sense of self-irony with a valid insight. Works on me.
I'm sorry but my first thought was "Didn't you just kill one with this bad ad?"
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