Products With Purpose

Agency Network: 
Published/Aired: 
June 2020
DSM: Products With Purpose
DSM: Products With Purpose
DSM: Products With Purpose
DSM: Products With Purpose
DSM: Products With Purpose
DSM: Products With Purpose
DSM Print Ad - Products With Purpose
DSM Print Ad - Products With Purpose
DSM Print Ad - Products With Purpose
DSM Print Ad - Products With Purpose
DSM Print Ad - Products With Purpose
DSM Print Ad - Products With Purpose

Description

The situation
The nutritional product market is a sea of sameness. DSM—a global partner and supplier of ingredients for human nutrition and health companies—needed a way to differentiate themselves from a host of competitors with many of the same offerings.

The “Products with Purpose” campaign paid off that vision and value story. We created a campaign that inherently differentiated DSM by going beyond the products they sell, delivering a human benefit story. In doing so, we simultaneously grouped the competition together while creating a promise based on a larger, more important vision. Rather than the “what,” we focused on the “why.”

Print advertisement created by Fingerpaint, United States for DSM, within the category: Health.

Advertising Agency: Fingerpaint, Saratoga Springs, United States of America
Cgi: Illusion
Creative Direction: Bryan Hogan
Creative Direction: Andy Spitzer
Art Direction: James McDonough
Creative, Copy: Nick McDowell
Creative, Copy: Stefan Hanley
Production: Marc Short
Account Service: Danette Kadlic
Project Management: Carrie Lyons
Project Management: Margherita Krug
Log in to post comments
Feysless's picture

Awesome execution great crafting

Feysless
Activity Score 2625
Art Director |

groovy baby!

Advertisement
Featured Content

Latest Collections

Advertisement