A Meaningful Gift

Agency: LUP


Christmas has become all about the presents. Many think that the bigger and the more expensive the present, the better. This holiday season, one of Indonesia's biggest Department Store brands Matahari wants to remind people of the true meaning of Christmas: it’s not about spending a lot of money on things, it’s about showing the ones who mean the most to you how much you care about them.
In its feel-good festive TV Spot, Matahari highlights how the simplest things can be so meaningful and that showing your love does not have to break your bank. A hoodie is not just a hoodie, it is the little sister’s way of giving her big brother a warm hug in return for his warm protection. A set of skincare is the perfect way to say thank you to Mom, who always lovingly cares for the family.
The key message is clear: when you do your Christmas shopping at Matahari Department Store, you can expect to find meaningful and very affordable presents for the whole family. So, this Christmas, give those most meaningful to you the gift of a meaningful Christmas. Feel good, pay less.

This professional campaign titled 'A Meaningful Gift' was published in Indonesia in November, 2021. It was created for the brand: Matahari, by ad agency: LUP. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 2 years ago by Founder: Albert Chan of LUP.


Advertising Agency: LUP, Jakarta, Indonesia


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