Glucometer, 1

Agency Network: 
March 2010
DRL:  Glucometer, 1


Print advertisement created by The Greenroom, India for DRL, within the category: Health.


Don't give Diabetes that fat chance
Obese people are more prone to insulin resistance and therefore diabetes.
Don't let the sugar level increase beyond 140 mg/dL.
Check for Diabetes in case of obesity.

Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer, Priyanka sRai
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Kinglouie357's picture

Overall. I like art direction here with the cute glucometers and cold hospital feel shade of gray. I think this concept has some legs on it though. But why do the same ad three times? Also the copy needs work––don't you think?

Activity Score 12
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atb2005's picture

So the idea here is that if you are obese, your sugar level is likely to be high. That's not a fat chance; it's not even a slim chance which means the same. Fat chance is an idiomatic expression which implies that's something is unlikely to happen. In light of this, I agree that the current headline may cause some momentary confusion. To prevent that, I would keep it as is; just use a different color for the word fat only (that's like using inverted commas when you want to show that the use of a particular word may not be completely suitable in the context of what you're saying).

Activity Score 13547
Phil Lestino's picture

I think the visual is nice...the headline is totally wrong although maybe it is corrupted by the translation.

Phil Lestino
Activity Score 1682
ek kanya's picture

it think its nice. so there

ek kanya
Activity Score 814

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