Advertisement

Glucometer, 1

Campaign
Agency Network: 
Published/Aired: 
March 2010
DRL:  Glucometer, 1

Description

Print advertisement created by The Greenroom, India for DRL, within the category: Health.

Caption

Don't give Diabetes that fat chance
Obese people are more prone to insulin resistance and therefore diabetes.
Don't let the sugar level increase beyond 140 mg/dL.
Check for Diabetes in case of obesity.

Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer, Priyanka sRai
Log in to post comments
Kinglouie357's picture

Overall. I like art direction here with the cute glucometers and cold hospital feel shade of gray. I think this concept has some legs on it though. But why do the same ad three times? Also the copy needs work––don't you think?

Kinglouie357
Activity Score 12
Other at RMH Marketing & Media
atb2005's picture

So the idea here is that if you are obese, your sugar level is likely to be high. That's not a fat chance; it's not even a slim chance which means the same. Fat chance is an idiomatic expression which implies that's something is unlikely to happen. In light of this, I agree that the current headline may cause some momentary confusion. To prevent that, I would keep it as is; just use a different color for the word fat only (that's like using inverted commas when you want to show that the use of a particular word may not be completely suitable in the context of what you're saying).

atb2005
Activity Score 13557
Phil Lestino's picture

I think the visual is nice...the headline is totally wrong although maybe it is corrupted by the translation.

Phil Lestino
Activity Score 1684
ek kanya's picture

it think its nice. so there

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now