Swimming pool

Agency Network: 
November 2009
Dr Morepen:  Swimming pool


Print advertisement created by Publicis, India for Dr Morepen, within the category: Health.


Adam Extra Long Condoms

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director / Copywriter / Illustrator: Ashish Sadare
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R U serious's picture

Love the illustration...

R U serious
Activity Score 418

Say my name, say my name...

Phil Lestino's picture

It's exactly the same as for the other capaign put on this site today from...publicis least this lot aren;t farting in the water.........did publicis just employ an in house illustrator or is it the art directors nephew?????

Phil Lestino
Activity Score 1682
atb2005's picture

This campaign is absolutely awful. The guy might as well be a woman, and why he's smoking is beyond me.


update: ok, I just realized (I had to enlarge the images to see these tiny details which I missed on first viewing) that there's a LOT more going on in these ads than I initially thought. Aside from the "hidden" copulating, we also have here a frog looking at its small (?) penis (see the way it's holding the magnifier), and a yellow duck (see hearts above it head) looking into the water, and admiring the "extra long one". The "hand sign" meaning STOP (it's hurting me?); I didn't make much of that hand in the beginning.

In the "restaurant" ad, we've got (lower right hand corner) a mouse (see all those tiny hearts above its head) doing a cat doggy-style (the cat appears to be either in ecstasy or in pain). We've got another mouse taking pictures of what's going on under the table. That bottle cap has a red hand on it for a reason: red hand means STOP. Maybe the big guy is saying these two should stop; doing this in a restaurant is a no no. Then I was thinking what those footsteps, in the balloon tip above the carb, might mean: is she hitting the table with her feet?

In the "coconut tree" ad, the dog thinking of a step he can jump onto in order to reach (sniff) the butt of that goat

My initial reaction (that the campaign was awful) was a knee-jerk reaction. I was wrong. All these other little colorful details make this campaign funny and memorable.

I'd like to bump my original rating up to 8. If it wasn't for the slightly freakish humans, I would have given it 9.

Activity Score 13557
ivan's picture

It takes courage to recognize your own mistake publicly. Well done!

Activity Score 12
Creative Director at Ads of the World
Adaddicted's picture

You are one of the few on this forum with constructive critique on almost every post. Sharing some useful insight other than the regular "nice" and "awesome" comments.

Activity Score 3435
Art Director |


Quinner's picture

Ha ha

Activity Score 48
General Manager
dsklan's picture

freaky, one good condom ad;)

Activity Score 1926
Art Director at homeshop
Hiperion's picture

It´s so sad when somebody try to be risky and don´t get it...
Sorry I don´t like the concept and I don´t like ilustration

Activity Score 3138
Creative Director at zinkproject Valencia
Marlus Lau's picture

Awesome illustration! Interesting idea...but the execution is great!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
satrianee's picture

illustration works well. "extra long" thing will just helps its already customer though.

Activity Score 3748
silvi's picture

Absolutly adorable ilustrations.

Activity Score 4170
my way i m's picture

Illustration is woooooow, Execution is interesting, well done dude:-)))))))

my way i m
Activity Score 17
Graphic Designer at pune, MONA ADVERTISING AGENCY
amythografunk's picture

I like the style of collage here, using various elementz for composing the illustration. Its neither crowded and nor wasted. The characters are quirky and adds to the product too. I like it. Interesting piece of work. Kudos.

Activity Score 2
Graphic Designer at Ignitee |

Why be an Asteroid when One can be a Comet?

karan raghav's picture

gr8 job...

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

whatthefudge's picture

HAHAHAHAHAHAHA, this ad campaign really made my day :) LOL ROFL LMAO QWERTY! Maaan, this is some funny stuff!

Activity Score 1266
sahilosophy's picture

The college jokes we used to crack, now i see them as ads!! Lol. But great illustration and detailing.

Activity Score 75
looser's picture

nice execution and illustrations

Activity Score 7
Graphic Designer
the_lizard_king's picture

Extra long condoms for India? funny.... but gr8 work

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Guest's picture


Guest's picture

Excellent work & illustration is very nice

Guest's picture

Illustration is woooooow, Execution is interesting, well done dude:-)))))))

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