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Non cooperation with non violence

Campaign
Agency Network: 
Published/Aired: 
December 2008
DQ LED:  Non cooperation with non violence

Description

Print advertisement created by Firstell, China for DQ LED, within the category: Personal Accessories.

Advertising Agency: Firstell Communications, Shanghai, China
Creative Director: Murphy Chou
Art Director: Murphy Chou
Copywriter: Murphy Chou, Yanli Song
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Guest's picture

Let there be light.

Guest
Guest's picture

ZZZZZZZZZZZZZZZZZZZZZZZZZ

Guest
WillBuller's picture

I'm confused...should I be? Whats the message of this campaign?

WillBuller
Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

Reality Check's picture

WillBuller: I could be wrong here, but I believe the idea behind this campaign is for the flashlights to show a "lite," i.e., abridged, version of these memorable and historic speeches. Hence why each speech is truncated at the edge of the page.

Don't worry: it took me a while before I got it.

Reality Check
Activity Score 2549
Guest's picture

NICE excution

Guest
Guest's picture

"Nice execution," but shed a light: what's the idea?

Guest
Guest's picture

powerful torches???????????????

Guest
picktokyo's picture

decent idea. very poor art direction. I believe the idea is called "enlightenment" I think it is quite nice, minus the execution. Overall quite bad.

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

i bothered to go through the copy..!! it has no end~

Guest
Guest's picture

Its too minimal and too graphic for the “common slob” consumer.

http://www.stillad.com/

Guest
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