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Global Warming, North Pole

Campaign
Agency Network: 
Published/Aired: 
May 2007

Description

Print advertisement created by Marcel, France for Diesel, within the category: Fashion.

Caption

Global warming ready

Advertising Agency: Marcel, Paris, France
Creative director / Copywriter: Frederic Temin
Art directors: Nicolas Chauvin, Romin Favre
Photographer: Terry Richardson
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itch's picture

nice colors..

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

justpassingby's picture

you get penguins in hot weather too, like SA.
I would have used something more extreme like a polar bear

justpassingby
Activity Score 1368
Other
Guest's picture

There are no penguins in the North Pole.

Guest
theredm's picture

Yeah, this one doesn't really scream "This used to be the North Pole" to me. Looks like it could be South Africa. This one's much more toned down than the others.

theredm
Activity Score 252
Graphic Designer
Copypaste's picture

Like it but... how many penguins have you seen in the north pole today? maybe they "flew" across the planet just to get to this ad.

Copypaste
Activity Score 118
Copywriter |

keep it different

ryanfluet's picture

in the diesel book highlighting this campaign, this image is actually listed under the "antarctica" chapter - not the north pole.

ryanfluet
Activity Score 105
Art Director at 180LA
theredm's picture

Makes a little more sense, but still not as powerful as the others.

theredm
Activity Score 252
Graphic Designer
Guest's picture

Um, I think these advertisements are very stupid and totally blow me away. Do you people know how serious this issue is?

Guest
Guest's picture

I think these advertisements are totally stupid and they blow me away. Do you people know how serious an issue GLobal Warming is? Stop looking in the mirror, read a book, watch the news. Do something.

Guest
basuca's picture

hahahahaha... I would say its a clever campain until this...

basuca
Activity Score 48
Graphic Designer
Guest commenter's picture

This ad would be better if it were even remotely accurate - there are no flippin' penguins on the North Pole!!

Guest commenter
Guest's picture

hmmm ... there aren't any penguin's on the north pole, (only south pole, africa & australia) so maybe you should change the title of this post.

Guest
Guest's picture

hmmm ... maybe you should change the title of this post.
You will only find wild penguin's in the southern hemisphere.
(South pole, Africa, Australia and + few more places)

Guest
Guest's picture

haha this has been like the most stupid discussion

Guest
Guest's picture

I agree with the person above me about penguins being in the southern hemisphere - Theses penguins are Emperor penguins which are located in Antarctica... Also North Pole has no land....just ice so if global warming happened - no land plus more water.... hmmmmm think about it.

Guest
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