Ice Cream Bar

Campaign
Agency Network: 
Published/Aired: 
March 2009
Dewfresh:  Ice Cream Bar

Description

Print advertisement created by Volcano, South Africa for Dewfresh, within the category: Non-Alcoholic Drinks.

Caption

Anytime, anywhere.

Advertising Agency: Volcano, Johannesburg, South Africa
Creative Directors: Glenn Jeffery
Art Directors: Glenn Jeffery
Copywriter: Tasha Hodgson
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Blashyrkh's picture

Visuals and executions of these are good, but who needs an ice cream bar in the middle of the ice? Why not something contrary to "cold"? And where do you find the smoke in an ice cream bar? Some comment for other 2 ads.

Blashyrkh
Activity Score 32892
Art Director
just write's picture

agreed

just write
Activity Score 651
Copywriter at Banyantree communications
rolling.stone's picture

To the point.

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

joelapompe's picture

Please leave the north pole clean :-)

joelapompe
Activity Score 4033
GMD10's picture

Think it’s okay for a brand to have confidence. But this too much.

Slapping bars on desolate places doesn’t say drink me.

It says; people will go everywhere if there is a form of comfort.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
Guest's picture

Milk lasts longer when refrigerated, so this one actually goes against their lasts longer strategy unlike the other two.

Needs more thought and a better line, anytime, anywhere is just lazy and throw away.

Guest
gon_enelcamino's picture
gon_enelcamino
Activity Score 838
Underground
pwucel's picture

No.. no... nooo... how does it tells about the relation to the USP? Yeahh anytime anywhere, but I think the positioning is very poor.

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
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