Advertisement
Agency Network: 
Published/Aired: 
November 2014
DETRAN-GO:  Wheel
DETRAN-GO Print Ad -  Wheel

Description

Print advertisement created by BOX, Brazil for DETRAN-GO, within the category: Public Interest, NGO.

Caption

When you drink you end up losing the direction.

Advertising Agency: Box, Goiânia, Brazil
Creative Director / Copywriter: Bruno Lopes
Art Director: Hugo Rezende
Log in to post comments
tirthomitro's picture

isn't it losing the steering wheel??

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

elmarianchi's picture

not quite....

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

damnson's picture

This is weird on so many levels...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Dzsoi's picture

Photoshopping out the steering wheel from a car interior won't convince or effect anyone.

Dzsoi
Activity Score 8611
Copywriter
MamotromicO's picture

The translation does not make sense since this is a wordplay in brazillian portuguese.

We coloquially call the steering wheel "Direção", which also means direction.

MamotromicO
Activity Score 52
Other
Liviu's picture

now that makes sense. tks!

Liviu
Activity Score 4401
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now