Description
Print advertisement created by BOX, Brazil for DETRAN-GO, within the category: Public Interest, NGO.
Caption
When you drink you end up losing the direction.
Advertising Agency: Box, Goiânia, Brazil
Creative Director / Copywriter: Bruno Lopes
Art Director: Hugo Rezende
Creative Director / Copywriter: Bruno Lopes
Art Director: Hugo Rezende
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Nov 25, 2014 - 1:51tirthomitro
isn't it losing the steering wheel??
Creative Director at Grey Global, India |
they showed me a picture & i laughed
dignity has never been photographed
Nov 25, 2014 - 4:37Dzsoi
Photoshopping out the steering wheel from a car interior won't convince or effect anyone.
Copywriter
Nov 25, 2014 - 15:53MamotromicO
The translation does not make sense since this is a wordplay in brazillian portuguese.
We coloquially call the steering wheel "Direção", which also means direction.
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