Better gear, 1

Campaign
Agency Network: 
Published/Aired: 
October 2009
Decathlon:  Better gear, 1

Description

Print advertisement created by Y&R, France for Decathlon, within the category: Retail Services.

Advertising Agency: Young & Rubicam France
Creative Director: Les Six
Art Director: Julien Vallon
Photographer: Louis Decamps
Retoucher: Chic Paris
Copywriter: Montassar Chlaika
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Highest Rated

Guest's picture

el recurso ya esta re usado...

Guest
Guest's picture

old idea

Guest
alexander_bickov's picture

Good idea for Ariel :)

alexander_bickov
Activity Score 3217
Guest's picture

new idea

Guest
Guest's picture

Very funny.

Guest
lucdesaulniers's picture

Whatever.. I love it.

lucdesaulniers
Activity Score 1125
Guest's picture

funny

Guest
Guest's picture

el recurso ya esta re usado...

Guest
Guest's picture

Just so sad that stealing ideas becomes Advertisings sole technique for producing great work!!!!!
check out: www.janvonholleben.com
He has done it 7 years ago.. and has been all over the world with it...
Who hasnt seen it yet in its original and calls themselves a visual worker... is BLIND!
Greaty copied though! Respect!

Guest
Rooster's picture
Rooster
Activity Score 123
Guest's picture

tienes rason es identico!!! ... que bad!

Guest
Guest's picture

Good attempt man

Guest
Guest's picture

And so ? Jan Von Holleben isn't the first too !!
I think that it's a good interpretation of an old idea.

Great job !

Guest
Guest's picture

Been done... a lot

Guest
mpared's picture

Hmmmmm I really do hope that they did not steal/simply copy the idea of jan von holleben "dreams of flying" cause to me looks very similar!!

http://thecuriousbrain.com/?p=518

mpared
Activity Score 558
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

très beau plagiat, encore une fois**
> http://www.fubiz.net/2009/04/10/dreams-of-flying/

Guest
micabdo's picture

Great idea ,, I like it

micabdo
Activity Score 25
Photographer |

Mic

Guest's picture

Faut arrêter avec vos histoires de plagiat !
Parcequ'avec un concept vieux comme celui ci, c'est votre Jan Von Holleben et son dreams of flying qui va être également accusé de plagiat ! Va falloir se cultiver un peu plus et arrêter de se baser sur les séries de photographes qui ont moins de 5 ans ! Ya eu d'autres personnes qui ont travaillé sur ce même concept avant lui et avant cette campagne Décathlon !

Donc soit on accepte les différentes interprétations, soit on accuse de plagiat tout ceux qui ont utilisé ce principe photograpique plutôt basique... et là on va remonter très loin ! Nadav Kander serait lui aussi un pompeur donc ? Pffft.

Moi j'aime et je dis pas mal pour du Décath !

Guest
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