Real Doors of Dublin

Agency Network: 
May 2019
De Paul: Real Doors of Dublin
De Paul Print Ad - Real Doors of Dublin


The Doors of Dublin is a well known and popular tourist image of the city sold in all the tourist shops. To challenge the growing indifference to homelessness we literally put homelessness in the picture.

Print advertisement created by Bloom, Ireland for De Paul, within the category: Public Interest, NGO.


Real Doors of Dublin

Advertising Agency: Bloom, Dublin, Ireland
Creative Director: Michael Walsh
Art Director: Michael Walsh
Copywriter: Gerry Kennedy
Photographer: David Quinn
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blessingterry's picture

Wow. This is a strong one. Nice-looking houses and homeless people create a powerful contrast

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"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring." -- Paul Rand, graphic designer

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