Description
Print advertisement created by Y&R, Brazil for Danone, within the category: Food.
Caption
Danone Densia with calcium and vitamin D.
Young bones forever.
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Copywriter: Marcelo Conde
Art Director: Eiji Kozaka
Illustrators: Macacolandia, Gabriel Bueno, Romulo De Oliveira
Art Buyers: Monica Beretta, Stephanie Wang, Elaine Pereira
Account Supervisors: Alessandro Cardoni, Helena Brant, Natalia Vasconcelos
Planners: David Laloum, Eliana Yamaguchi, Erika Kitabayashi, Mariana Quintanilha
Media: Gustavo Gaion, Inajá Ramos, Daniela Gazzano
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Copywriter: Marcelo Conde
Art Director: Eiji Kozaka
Illustrators: Macacolandia, Gabriel Bueno, Romulo De Oliveira
Art Buyers: Monica Beretta, Stephanie Wang, Elaine Pereira
Account Supervisors: Alessandro Cardoni, Helena Brant, Natalia Vasconcelos
Planners: David Laloum, Eliana Yamaguchi, Erika Kitabayashi, Mariana Quintanilha
Media: Gustavo Gaion, Inajá Ramos, Daniela Gazzano
Jul 23, 2013 - 15:14monoliz
i doubt this sort of humor is aligned with their target. also i understand color choice of visuals, but danone densia at the bottom is too abrupt and is looking disharmonious.
Jul 23, 2013 - 23:47morse
I agree, so out of touch with the aging population on all levels possible.
Art Director |
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Jul 24, 2013 - 2:55tirthomitro
agree with monoliz
Creative Director at Grey Global, India |
they showed me a picture & i laughed
dignity has never been photographed
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