Lord Natraj

Campaign
Agency Network: 
Published/Aired: 
December 2008
Cycle Agarbatti:  Lord Natraj

Description

In India, all Hindu prayers and religious functions start with the lighting of incense to invoke the gods. Further, in all Hindu homes and business establishments, a puja (prayer) is done at the start of each new day and incense is lit. Thus, Incense sold for religious purposes is the largest reason to buy in this segment.

So creating gods from cycle parts solved the marketing problem efficiently and simply. And the line when translated says, ‘God comes with cycle’ (roughly translated) completes the communication.

Print advertisement created by Mudra, India for Cycle Agarbatti, within the category: House, Garden.

Advertising Agency: Mudra communications, Mumbai, India
National Creative Director: Bobby Pawar
Creative Directors / Copywriters: Varun Mehta
Art Directors: Vivek Jadhav, Vijayanand M Kanakuntla
Photographer: Varun Mehta
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naresh's picture

Extraordinary Art Direction, Keep it up guys.

naresh
Activity Score 298
Art Director |

Noddy

Guest's picture

True its an extraordinary work.
BUT - Who is your TG? What is your product?
please keep all these things in your mind while doing something like this.

Guest
Guest's picture

I guess this is for a bicycle (cycle) manufacturer. Great job nice line as it translated!

Guest
Guest's picture

This is essence stick. how it won last year.... its equally bad this year toooo!!! Last years radio were gud!!

Guest
Adaddicted's picture

: P

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

wildbore's picture

BULL SHIT!

wildbore
Activity Score 749
Creative Director at - - -
Guest's picture

what the f**k

Guest
shakejazz's picture

No sweetheart, it's not for a bicycle brand. The product is incense (perfumed) stick. The brand name happens to be Cycle...you can now review your review

shakejazz
Activity Score 16
crayons advertising
ajit_hsahu's picture

I would rather do it very simple and clear. A bicycle standing outside the temple.

ajit_hsahu
Activity Score 83
Art Director
wildbore's picture

PLS DON'T KILL GODS 4 AWARDS!

wildbore
Activity Score 749
Creative Director at - - -
Guest's picture

spooky

Guest
Guest's picture

Could have been better!!

Guest
Guest's picture

FUCK YOU CUNTS IN INDIA WHO CANNOT PRODUCE ONE ADVERT WITHOUT EXPLOITING A RELIGIOUS OR CULTURAL REFERENCE. ALL I EVER HEAR FROM INDIA IS "IN INDIAN CULTURE WE DO THIS, IN INDIAN CULTURE WE DO THAT" I CAN'T REMEMBER THE LAST TIME OTHER NATIONS RAPED THEIR CULTURES FOR IDEAS AT THE RATE YOU LOSERS ARE.DON'T POST HERE UNTIL YOU CAN ACTUALLY EXPLORE CONTEXTS OUTSIDE OF THOSE RIGHT IN FRONT OF YOU!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! AARGH!!!! AAARGH!!!!

Guest
ivan's picture

Question to the community: Shall I censor this comment for foul language or you're ok with it?

ivan
Creative Director at Ads of the World
Skor's picture

Don't censor this comment... I am really looking forward to the mega-war that this comment is soon to start...!!!! This person really ought to know that what he/she has spoken makes absolutely no sense and he/she has just hurt a whole lot of people!

And also Ivan, is there any way of disabling Guest Comments... Not just in this case but in a lot of other posts too, there are completely random, meaningless comments from these guest commentators!

Skor
Activity Score 208
Copywriter
Adaddicted's picture

Exactly my thought! Ivan I've requested for that earlier. Block all 'Ghost comments'!!!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

i am zero's picture

NO GUESTS INVITED

plz stop GUEST comments,

coment anything, in whatever kind of language but atleast dare to be on front...

sorry Ivan, but these assholes should be blocked,
so that it will become a debate,
and not a place to praise own creatives or throw s#!t at someone's

stop GUEST comments

---
pashya is zero

i am zero
Activity Score 142
Art Director |

---
i am zero

Ad Analyst's picture

Dear Ivan this the forum of communication media and i think taboo is never a subject to the communication. You have the right to keep the sites culture aloof all the odds that creates a violence here. Even in my early time while i was posting my work on forum used to get irritated by the negative comments but that comments made me learn to hold a calmness and to listen, which is the most important stuff to this media world. Hope you understand what we all AOW community expect to you!!!

Ad Analyst
Guest's picture

Looks like someone needs to get laid.

Guest
kyarajesh's picture

you hardly know anything about india and indian culture. so shut up. in fact we needs more and more ideas that are rooted in our culture. sadly there are enough homegrown, confused, pretending yankees in our industry who don't know what our people and country is all about. they blindly follow international formats and styles that do nothing for the brand in the local market.

kyarajesh
Activity Score 90
Copywriter
Guest's picture

hey baby we indians are lucky because have a culture and we proud you don't have that is not our problem

Guest
Guest's picture

oh so you are an american fucker who has nothing to call his own except slavery, drugs and sex. No wonder you can not appreciate cultural and religious references that we indians are proud to have and be associated with. PITY YOU GUYS STILL EXIST AFTER ALL TEHSE YEARS OF SNOBERY, HATRED AND MALICE FOR EACH OTHER AND TEH WORLD AT LARGE. OH AND I ALMOST FORGOT RECESSION------THAT'S WHAT HAD MADE YOU THIS ANGRY, NO. Or is it all the jobs that we eductaed and literate indians take away from you guys on your very soil.

CHEERS............

Guest
Guest's picture

so you think india is full of cunts, so what is your country made of you mother fucker. Be bold and send in your id, i will personally "kick your ass up so high that you will have to take your shirt of to shit"...how abt that, isn't that an new ass kicking idea. if you don't know what India stands for shut the fuck and suck you mum's nipples... wanna know me????

kaushik

Guest
yssridutt's picture

Poor child. Overloaded with his own thoughts! :D

yssridutt
Activity Score 4
i-Vista Digital Solutions Pvt. Ltd.
Dalbir Singh's picture

This could have made out of a wrist watch parts. I would have really made efforts to make some key cycle parts like wheels, handles, bike seat more prominent.

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

Guest's picture

wtf????

my head hurts after the explanation

Guest
Guest's picture

Even with the explanation, which needs explaining itself, I really don't know.

Guest
Guest's picture

And what does incense have to do with the idea? They go to lengths explaining incense and then switch streams to cycles. Wha? I felt slapped.

Guest
Guest's picture

Dear 09:12 guest commenter can you please explain us how did you get this feeling that this piece of art has raped the Indian culture? Do you think you know our culture better? I think your frustration must be towards such fantastic work is coming from the country which kept itself low profile for years. And now suddenly poped up, seen and appreciated accross the world.

Dude, do good work and appreciate good work... thats our culture.

Jai Ho!

Guest
Guest's picture

thank u for the explanation.
and we need that indeed.
but the idea is very poor.

Guest
Guest's picture

amazing sculpture bullshit ad.

Guest
Guest's picture

The ads demanded the use of culture/religion icons. But I agree with the rant in caps a few posts before. It's too tiring to see Indian ads always use culture angles.

That said, this is a scam campaign. Sure execution might be impressive, but the idea is zilch. At best, you can call it a typography made with cycle parts.

Speaking of scams, winning awards for ads that don't increase sales/recall by the slightest count as empty victories. Pyrrhic.

Guest
Guest's picture

THEN YOU MUST ALSO AGREE HOW 'JESUS CHRIST' GETS SCREWD WITH MODERN ART DIRECTION IN ROCK POSTERS ACROSS AMERICA. HOW HES FOUND EVERYWHERE FROM TSHIRTS TO PANTIES TO TOILET SEATS TO ALL THE POSSIBLE PLACES AN AVERAGE ART DIRECTOR COULD THINK OF.

Guest
Guest's picture

I think people should learn to choose their words before opening their big mouth. Especially, people in the business of communication. Using 'FUck' and 'cunt' in comments only shows what you are. I have seen these structures in reality and believe me you, they look phenomenal. And I think it is a great idea. Please guys, before you start commenting, use something that comes between your eyes and mouth. Your brain.
I think it's a great piece of art created with truck loads of hardwork. Literally and figuratively. Period.

Guest
Guest's picture

completely wrong creative 'God comes ‘with’ cycle’ or 'thru' cycle.
your idea not connect 'with' copy. even not connect 'with' sculpture.

Guest
Guest's picture

don't play with hindu emotions. Bull Shit F**K Man.

Guest
Guest's picture

chutyapanti....

Guest
Guest's picture

alien part 5

Guest
Guest's picture

CRAP CRAP CRAP!!! BULLSHIT!!! IVAN HOW CAN U POST THESE???? ITS MUCH BELOW AVERAGE STUFFS DUDE!!

Guest
Guest's picture

DON'T SHOW THE WORK IN DAMAGING THE INDIAN PEOPLE GODS ETC.,,

IF YOU HAVE THAT TALENT SHOW YOU WORK IN DIFFERENT WAY

JAGAN: HYD - STOCKASSORTMENT

Guest
Guest's picture

FUCK YOU, YOU CUNT. WHEREVER THE FUCK YOU'RE FROM. TELL US ABOUT THE CONTEXTS YOU'VE EXPLORED WITH YOUR UGLY HEAD STUCK UP YOUR OWN ASS. GET A LIFE. THE WORLD IS A MUCH BIGGER PLACE THAN YOUR SMALL RETARTED RUSTY BRAIN THINKS IT UP TO BE. GO HUMP A WALL. AND WELCOME TO INDIA.

Guest
Guest's picture

FUCK YOU, YOU CUNT. WHEREVER THE FUCK YOU'RE FROM. TELL US ABOUT THE CONTEXTS YOU'VE EXPLORED WITH YOUR UGLY HEAD STUCK UP YOUR OWN ASS. GET A LIFE. THE WORLD IS A MUCH BIGGER PLACE THAN YOUR SMALL RETARTED RUSTY BRAIN THINKS IT UP TO BE. GO HUMP A WALL.

Guest
Guest's picture

O' lord Natraj, as you stand there unperturbed, and made of cycle parts, do take a second off from your balancing act and look down upon these silly mortals and forgive 'em all. Show them peace. Om Shanti :)

Guest
Guest's picture

great sculpture.. bt..
who will buy 'cycle agarbatties' after wathchin this ad.

Guest
yssridutt's picture

More than half the Indian subcontinent, and about a quarters of South East Asia. See, it's not the ad the makes people buy, it's the fragrance.

yssridutt
Activity Score 4
i-Vista Digital Solutions Pvt. Ltd.
Guest's picture

lol

Guest
Guest's picture

this sculture is against our culture

Guest
Guest's picture

this sculture is against our culture

Guest
Guest's picture

Go India, where the best and brightest people live!!!! Please outsource all your jobs to us! We'll take care of it gladly!!!

Guest
Guest's picture

Well Let me tell you there is no exploitation by the ad men in name of religion.....the produc itself is related to religion.Each morning thousands of Indian households light incense sticks in front of the idols before they pray..........here the product is incense stick, the situation is while u pray......the brand name is CYCLE Agarbatti......in small cities n towns in india vendors carry incense sticks in a bag on thier bycyle form door to door......cannot b sure but may b tats how the brand got its name!!

Guest
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