Working Child

Agency Network: 
April 2019
CRY: Working Child
CRY: Working Child
CRY: Working Child
CRY Print Ad - Working Child
CRY Print Ad - Working Child
CRY Print Ad - Working Child


In India, about 33 million children between the ages of 5 and 18 years are subject to child labour. Through the visual, we metaphorically show how children shut themselves in, when they are put to labour and not into schools. We show this via 3 visuals - that of a child mason finishing up her brick box, a child carpenter finishing up his wooden box and a child welder finishing up his metal box.

Print advertisement created by Ogilvy, India for CRY, within the category: Public Interest, NGO.


Child labour ends childhood.

There are over 33 million child labourers in India between the ages of 5 and 18 years. Help these children go to school instead of work. Donate now at

Advertising Agency: Ogilvy, Mumbai, India
Creative Director: Srreram Athray, Elizabeth Dias
Art Director: Elizabeth Dias, Kunal Khade
Copywriter: Srreram Athray, Kunal Khade, Siddharth Kumar
Photographer: Shreyas Surve
Production House: Good Morning Films
Director: Gaurav Gupta
Producer: Shashanka Chaturvedi, Robin D'Cruz
DOP: Anu Moothedath
Music: Shashanka Chaturvedi, Raghav Mehta
Post Production Head: Bharat Arote
Additional credits: Ajinkya Udmale, Santosh Kamatkar, Avinash Mahadik
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