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Rog's picture

That proposition isn't sitting comfortably with me.

If it was something like "Love your walls again..."

or simply "make your walls invaluable"

might help the back-handed humour.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Bundy Agency's picture

mmmmmm sacrolicious

Bundy Agency
Activity Score 597
Art Director
addyhoch10's picture

hmmm, i thought in egypt, islam is the state religion ...
beeing blasphemic in advertising is okay but being blasphemic against other religions always seems a bit weak to me... imagine an ad in a christian country using religious symbols of islam that way...

addyhoch10
Activity Score 2592
Art Director
A. J. SMITH's picture

Good point.

Would never happen and rightly so.

So it shouldn't happen like this ad either.

A. J. SMITH
Activity Score 2822
Guest's picture

xcuse me i dont say its a good thing to do ....
but christians always do that

Guest
elmikel's picture

The one with the wedding photo is better. This one is questionable - might be a bit dangerous...
Anyway, I like the concept.

elmikel
Activity Score 1147
Illustrator
amit parekh's picture

i dint get it.. can u explain plz?

amit parekh
Activity Score 283
Art Director
elmikel's picture

...you're painting the wall without much care about what's on the wall, no matter how precious it might be. The most precious thing for you is the painted wall itself.

elmikel
Activity Score 1147
Illustrator
the_executioner's picture

...yeah... just like that famous Stella Artois campaign

the_executioner
Activity Score 93
Creative Director
tigor's picture

You're actually correct!

tigor
Activity Score 48
Copywriter |

Awards Arouse Anything

mwikali's picture

somebody say, "that aint right!" coz really...it aint. poking any kind of fun at peoples religious beliefs is kinda tricky. you might make you point come across, but devaluing people's fundamental beliefs to do so is just plain low...

mwikali
Activity Score 18
Copywriter
pieter's picture

but the wall would look better if he simply removed the crap off it before he painted .. umm am I missing something? or does this not work

pieter
Activity Score 216
Art Director
A. J. SMITH's picture

Yeah, thats why I thought it was weak as well.

A. J. SMITH
Activity Score 2822
gibshellenberger's picture

bad taste

gibshellenberger
Activity Score 157
Creative Director
Robert_Paulson's picture

Things like a little Jesus figure would be real easy to remove before painting though. I'm guessing provocitive vandalism to a religious object for provactive vandalism's sake.

I'd buy Dulex

Robert_Paulson
Activity Score 18
Copywriter
candleshades's picture

it could be that the graphic designer even a christian, there are about the 17 % christians in egypt, and a muslim designer wont do that any way, causefor him thats not the most precious things, so every body calm down and enjoy,., and try not to find a meaning hidding behind my words

candleshades
Activity Score 19
Other
addyhoch10's picture

maybe he is christian, maybe the whole team is part of the christian minority.
i'm not sure if this has been done for egypt (guess so, because it's an egyptian agency).
but if it has been done for egypt i think it's... well.. gruff.
they should have taken the islamic equivalent or even better, think of somehing else.
just my 2 cents.

addyhoch10
Activity Score 2592
Art Director
candleshades's picture

i think if it has been done for egypt, the first people that would be angry , would be the muslims there

candleshades
Activity Score 19
Other
A. J. SMITH's picture

In general I think this campaign is mediocre, it works ok but doesn't excite me much,

This execution however is irritating, and potentially offensive to Chrsitians.

I always question why someone has a laugh at a religions expense.

You know it will upset someone but do it anyway.

These ads doon't really do it for me incedently.

0/10

A. J. SMITH
Activity Score 2822
Kaz's picture

These ads were never released in Egypt and will never be...
They are yet another set of ads created by the JWT Cairo creatives
that will never see light of day except in cyberspace.
Personally I don't like the concept because removing the objects will serve the wall much better.
Moreover the Jesus statue here has been put to create controversy. Period.

Kaz
Activity Score 163
Copywriter
Nwosu Onyinye's picture

In general I think this campaign is mediocre, it works ok but doesn't excite me much,

This execution however is irritating, and potentially offensive to Chrsitians.

I always question why someone has a laugh at a religions expense.

You know it will upset someone but do it anyway.

These ads doon't really do it for me incedently.

Nwosu Onyinye
Activity Score 6
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