Bixtonim Xylo Aroma

The last breath of men

Agency: Rusu+Bortun


Men tend to struggle more with colds compared to women. When a man catches a cold or gets the flu, it feels like the whole world stops. He's dying like Jesus in La Pieta. He complains about every symptom and requires special care. Women typically handle the illness more stoically, often taking care of both when they get sick at the same time.

This professional campaign titled 'The last breath of men' was published in Romania in December, 2023. It was created for the brand: Bixtonim Xylo Aroma, by ad agency: Rusu+Bortun. This Film medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted 4 months ago.


Advertising Agency: Rusu+Bortun / Bucharest / Romania
Agency website:

Creative Director: Catalin Rusu
Senior Creative: Stefan Vasilachi
Junior Copywriter: Cristiana Trifu
Senior Strategic Planner: Miruna Macsoda
Art Director: Lucia Parapiru
Director: Andrei Amarfoaiei
Production: Multimedia Est


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