Concrete cheeze
Description
Toughest drills from Switzerland. www.intertool.ch
Creative Directors: Helmut Himmler, Lars Huvart
Art Directors: Helmut Himmler, Minh Khai Doan
Copywriter: Lars Huvart
Photographer: Thomas Strogalski
This ad convey a better message for product such as knife.
No. In one piece the holes are made in the steel and in the other, concrete.
That's important for the target.
You can say: if the drill works on steel will work in concrete, but no.The drills have to be different.
Cheers.
i havent seen the other one but i think this one is fantastic!
a knife????
tihs is good , but still prefer the other cheese more.
I think, the idea is very nice and arti direction as well
Please vote for us! http://www.thefwa.com/submissions/ertl-design
bravo. the message has been pierced straight.
Sell the sizzle, not the steak.
The concept is good, direct, a little freak, but coommunicate the benefit of the brand. The art direction is fantastic and the photo, OUUU YEAHH,.
··o.s.h.e··
Wow, one could expect more from Ogilvy ...
Vive La Aducation!
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