Since the COVID19 pandemic, face masks became part of our everyday lives. All of a sudden, we got used to living with our smiles behind a piece of cloth. But you don’t need to see a smile to feel it. A smile is more than a facial expression, it’s a way of standing up and dealing with the adversities of life.
Print advertisement created by VMLY&R, France for Colgate, within the categories: Beauty, Health.
Managing Director: Peter Harrison
Global Chief Creative Officer: Fred Saldanha
Chief Creative Officer: Dimitri Guerassimov
Creative Director: Vitor Menezes
Creative Director: Ricardo Dolla
Art Director: Vitor Menezes
Art Director: Melanie Forster
Copywriter: David Dominguez
Business Director: Bruno Toporovschi
Account Director: Sindy Ng
Head Of Strategy: Elizabeth Foord
Producer: Barbara Safarova
Photographer: Mathieu Membré
Retoucher: Julien Paris