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Thief

Campaign
Agency Network: 
Published/Aired: 
April 2011
Coimbra:  Thief

Description

Print advertisement created by dim&canzian, Brazil for Coimbra, within the category: Industrial, Agriculture.

Caption

A slit can ruin your life.
Coimbra Door Closers

Advertising Agency: Dim`Canzian`Facci, São Paulo, Brazil
Creative Directors: Guilherme Facci, Michele Dim D' Ippolito
Art Director: Michele Dim D' Ippolito
Copywriter: Guilherme Facci
Photographer: Eduardo Fragata
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Boxey's picture

Having a harder time telling what this one shows. Maybe two slits would ruin their life.

Boxey
Activity Score 8879
Melaleuca In-House
Victor Arellano's picture

she's stealing

Victor Arellano
Activity Score 4
Pontificia Universidad Javeriana
Boxey's picture

thx

Boxey
Activity Score 8879
Melaleuca In-House
icyheart's picture

Don't get it, which one is worse? To be caught or not to be caught? Who is the target group?

icyheart
Activity Score 12
esia's picture

This one doesnt work. It´s here life. So what is she doing here? Stealing from hereself? Of course you can argue shes stealing from here husband, but thats a too long slippery way too go.
The other two works pretty well.

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

Themadartist1972's picture

well it's not obvious what she's doing ! you've read thief above and you understood after ! then it's not successful sorry !

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
adryha's picture

I tought she was going to hang herself with a rope... got to that tought after watching the other two.

The graphic idea is good, I just don't believe this is the best solution... Whose life is being ruined by the slit??? The buyer/owner of jewelery or the maid/thief?

adryha
Activity Score 65
Vértice Comunicación
sushantd's picture

I agree with icyheart. This one doesn't work! At least for me! But a good campaign! (except this one)

sushantd
Activity Score 125
Copywriter
ace85le's picture

Well I think it's great execution, provided the media space is large enough for people to really see what's going on behind the slit.

ace85le
Activity Score 3935
Marketing Manager |

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