Agency Network: 
April 2011
Coimbra:  Thief


Print advertisement created by dim&canzian, Brazil for Coimbra, within the category: Industrial, Agriculture.


A slit can ruin your life.
Coimbra Door Closers

Advertising Agency: Dim`Canzian`Facci, São Paulo, Brazil
Creative Directors: Guilherme Facci, Michele Dim D' Ippolito
Art Director: Michele Dim D' Ippolito
Copywriter: Guilherme Facci
Photographer: Eduardo Fragata
Log in to post comments
Boxey's picture

Having a harder time telling what this one shows. Maybe two slits would ruin their life.

Activity Score 8875
Melaleuca In-House
Victor Arellano's picture

she's stealing

Victor Arellano
Activity Score 4
Pontificia Universidad Javeriana
Boxey's picture


Activity Score 8875
Melaleuca In-House
icyheart's picture

Don't get it, which one is worse? To be caught or not to be caught? Who is the target group?

Activity Score 12
esia's picture

This one doesnt work. It´s here life. So what is she doing here? Stealing from hereself? Of course you can argue shes stealing from here husband, but thats a too long slippery way too go.
The other two works pretty well.

Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

Themadartist1972's picture

well it's not obvious what she's doing ! you've read thief above and you understood after ! then it's not successful sorry !

Activity Score 323
Art Director at Euro RSCG 360
adryha's picture

I tought she was going to hang herself with a rope... got to that tought after watching the other two.

The graphic idea is good, I just don't believe this is the best solution... Whose life is being ruined by the slit??? The buyer/owner of jewelery or the maid/thief?

Activity Score 65
Vértice Comunicación
sushantd's picture

I agree with icyheart. This one doesn't work! At least for me! But a good campaign! (except this one)

Activity Score 125
ace85le's picture

Well I think it's great execution, provided the media space is large enough for people to really see what's going on behind the slit.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Featured Content

Latest Collections