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Print advertisement created by DDB, New Zealand for Coastguard, within the category: Professional Services.
Executive Creative Director: Toby Talbot
Creatives: Jay Tamati, Christie Cooper, Brett Colliver
Photographer: Chris Williams
Producer: Pam Goode
guess it's just "where police/ambulance/firefighters can't reach, the coastguard does their job"
so what? i don't know what that ad is supposed to achieve
that when you need "police/ambulance/firefighters" in sea you should call 0900 767 767, not 911.
too bad they didn't add a crisp tagline.
kind of like it though.
pretty obvios.
police should have their campaign whith a coastguard boat tied to a dock, :P
No, really, I don't think it's a bad ad. Most of the people is not aware of the coastguard and the their importance at sea emergencies. It works.
keep smilling
I'd agree with krautland, this is one artfully designed ad sorely in need of a copy line.
...and a hearse?
Don't they pick up a lot of half-decomposed corpses in the ocean?
No, seriously.
that hearse comment is actually not as dumb as intended.
it's a good indicator for why I wrote this needed a tagline. it would clear up just what it is they wish to communicate about the coastguard. that one should call them? that one should pledge support?
Oh, but I intended it to be as dumb as it could possibly be. Beyond a doubt! ; )
I think the logo coastguard speaks enough already. I don't think any copy is needed. It's Nice as it is.
The picture says it all. And what a beautiful picture it is! Great work.
yes the picture says everthing...just take few minutes to accept it... Great work...
yes the picture says everything...just take few minutes to accept it... Great work...
I like the art direction, but maybe it would be more powerful if the situation is shown from the side of someone waiting for help, not their families.
I see a problem with the phone number. I honestly read it as 505 505 rather than SOS SOS.
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