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Published/Aired: 
March 2008
Coastguard:  Help
Coastguard Print Ad -  Help

Description

Print advertisement created by DDB, New Zealand for Coastguard, within the category: Professional Services.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Creatives: Jay Tamati, Christie Cooper, Brett Colliver
Photographer: Chris Williams
Producer: Pam Goode
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Wordnerd's picture

guess it's just "where police/ambulance/firefighters can't reach, the coastguard does their job"

so what? i don't know what that ad is supposed to achieve

Wordnerd
Activity Score 6692
Copywriter
juliangray's picture

that when you need "police/ambulance/firefighters" in sea you should call 0900 767 767, not 911.

juliangray
Activity Score 987
Art Director
krautland's picture

too bad they didn't add a crisp tagline.
kind of like it though.

krautland
Activity Score 3216
Art Director at erm... no calls please.
JFDreamer's picture

pretty obvios.

police should have their campaign whith a coastguard boat tied to a dock, :P

No, really, I don't think it's a bad ad. Most of the people is not aware of the coastguard and the their importance at sea emergencies. It works.

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

smitchell007is@mac.com's picture

I'd agree with krautland, this is one artfully designed ad sorely in need of a copy line.

smitchell007is@...
Activity Score 3
Steven Mitchell Design
Jet Propulsion Lab's picture

...and a hearse?
Don't they pick up a lot of half-decomposed corpses in the ocean?
No, seriously.

Jet Propulsion Lab
Activity Score 10679
Copywriter
krautland's picture

that hearse comment is actually not as dumb as intended.

it's a good indicator for why I wrote this needed a tagline. it would clear up just what it is they wish to communicate about the coastguard. that one should call them? that one should pledge support?

krautland
Activity Score 3216
Art Director at erm... no calls please.
Jet Propulsion Lab's picture

Oh, but I intended it to be as dumb as it could possibly be. Beyond a doubt! ; )

Jet Propulsion Lab
Activity Score 10679
Copywriter
Ed Mintone's picture

please. this is terrific as is.

Ed Mintone
Activity Score 585
Other
Big Friendly Monster 822's picture

I think the logo coastguard speaks enough already. I don't think any copy is needed. It's Nice as it is.

Big Friendly Mo...
Activity Score 159
Art Director
fauxjebus's picture

The picture says it all. And what a beautiful picture it is! Great work.

fauxjebus
Activity Score 500
Art Director at WAX
Boony wants a beer's picture

Finally people start speaking some sense.

Boony wants a beer
Activity Score 380
Art Director
kanja's picture

yes the picture says everthing...just take few minutes to accept it... Great work...

kanja
Activity Score 100
Client Servicing
kanja's picture

yes the picture says everything...just take few minutes to accept it... Great work...

kanja
Activity Score 100
Client Servicing
ricklongo's picture

The average consumer won't take a few minutes. They will shrug it off.

ricklongo
Activity Score 1244
adgoddess's picture

I like the art direction, but maybe it would be more powerful if the situation is shown from the side of someone waiting for help, not their families.

adgoddess
Activity Score 369
ricklongo's picture

I see a problem with the phone number. I honestly read it as 505 505 rather than SOS SOS.

ricklongo
Activity Score 1244
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