Agency Network: 
Published/Aired: 
May 2014
City of Buenos Aires:  Stomach

Description

Print advertisement created by la comunidad, Argentina for City of Buenos Aires, within the category: Public Interest, NGO.

Caption

Get in shape without eating the stuff that people who get in shape eat.
Better by bike.

Advertising Agency: La comunidad, Argentina
Chief Creative Director: Joaquín Molla
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Art Directors: Fernando Sosa, Dante Zamboni
Copywriters: Ramiro Raposo, Nicolas Larroquet, Adrian Rey, Aaron Zimroth
Illustrator: Guillermo Muñoz
Group Account Director: Sebastian Diaz
Account Executive: Lucas Saenz
Head of graphic production: Ramiro Capisto
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Pete R.'s picture

Why is eating oranges less desirable than biking?

Pete R.
Activity Score 3412
Illustrator
NY Belfry's picture

Actually it's a bike wheel. Not exactly blaming your thinking though.

NY Belfry
Activity Score 1045
Other at City College of Technology
kleenex's picture

Solid ads.

kleenex
Activity Score 58791
Web Designer/Developer
NY Belfry's picture

I would've put the logo at the end of the intestinal tract to help conclude the ad's movement. And as brought up before, it can look like an orange and not a bike wheel with that color stomach. I like the style though.

NY Belfry
Activity Score 1045
Other at City College of Technology
underscores's picture

great design !

underscores
Activity Score 335
ironman1979's picture

Well done Dante Zamboni, Nicolas Larroquet, Adrian Rey, Aaron Zimroth and Guillermo Muñoz!

ironman1979
Activity Score 1080
General Manager at Stark Industries |

Advertising in funnier than making weapons.

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