Cinema

Campaign
Agency Network: 
Published/Aired: 
January 2009
Ciba:  Cinema

Description

Print advertisement created by Saatchi & Saatchi, Switzerland for Ciba, within the category: Personal Accessories.

Caption

Say it with your eyes.
For your free trial ask your optician today or visit wearlenses.ch

Advertising Agency: Saatchi & Saatchi Simko, Switzerland
Creative Director: Jean-François Fournon
Art Directors: Julien de Preux, Matt Smith, Philippe Schwaar
Copywriter: Derek Green
Illustrator: 3D Th1ng
Photographer: Frank p. Wartenberg
Account Manager: Sophie Halpérin
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Guest's picture

It's a bit of a stretch. It's not like these are cosmetically enhancing, coloured contact lenses.

Guest
Guest's picture

disaster!

Guest
kurtberengeiger's picture

I actually kind of like the line and the photos. But I very much dislike these "humanised" eyeballs. They were completely unnecessary. Sorry.

kurtberengeiger
Activity Score 7307
Copywriter
atb2005's picture

I don't know how people can possibly hate this. It's brilliant! It's called eye contact (not voice contact).

atb2005
Activity Score 13489
Guest's picture

to me it sends out the wrong message, If hes unhappy with his mrs, then why is he holding her hand and still looking?

Guest
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