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Agency Network: 
Published/Aired: 
August 2008
Children's Hospital Foundations Australia:  Butterflies

Description

Print advertisement created by De Pasquale, Australia for Children's Hospital Foundations Australia, within the category: Public Interest, NGO.

Caption

Help kids be kids. Donate by calling 1300 062 673 or visit childrenshfa.com.au

Advertising Agency: de pasquale, Brisbane, Australia
Creative Director: Lars Vester
Art Director: Daniele Milazzo
Copywriter: Jake McLennan
Illustrator: Ebony Truscott
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Highest Rated

Eiti's picture

this really make people sad...i don't think i like it. the nice sweet drawing and the horrible destiny! Even if that's the point, change the children situation...it is too dark.

Eiti
Activity Score 22
sebaig's picture

Kids are kids even if they can´t walk... I don´t like this copy.

sebaig
Rastamathamba420's picture

Totally agree with you... kids are kids, and they are own the kid energy even they don't run, walk etc... i love the execution

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

BOOBJOB LOOBCANNON's picture

I agree with you on that one too.

Shame because they are nicely illustrated.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Guest commenter's picture

i gather it's talking about the idea that it's hard for a kid to enjoy being a kid when they're ill. don't take it too literally!

Guest commenter
loumeister's picture

this campaign is a li'l sucky. i don't see how the donation's gonna help the kids catch butterflies (mmm,eco-unfriendly), blow bubbles or play twister?

loumeister
JanzoJanzo8181's picture

yes in this case i agree.
should have shown another temporary illness or change copy.

JanzoJanzo8181
luispiter's picture
luispiter
Activity Score 2756
comunication
brndnrap8's picture

Butterfly catching, is he gay already?

http://www.sharkcountry.blogspot.com/

brndnrap8
Activity Score 170
Art Direction
jideel's picture

Kids are kids even if they can't walk : Totally agree. But this ad make me feel that they don't FEEL like other's. If this is the goal, Then it's a good ad.

jideel
Activity Score 30
Graphist
picktokyo's picture

iI have quite different opinion. I dont see kids here, I see kids that cant walk. and I feel sad about it. this is a good ad. copy does make a point.

picktokyo
Activity Score 1404
Copywriter at JWT
Guest commenter's picture

I don't like these ads. They are almost having a laugh at the sick kids. Obviously that wasn't their intention but if these situations were in a slapstick comedy you're probably laugh. I just don't think that these would encourage people to donate.

Guest commenter
Eiti's picture

this really make people sad...i don't think i like it. the nice sweet drawing and the horrible destiny! Even if that's the point, change the children situation...it is too dark.

Eiti
Activity Score 22
Eiti's picture

this really make people sad...i don't think i like it. the nice sweet drawing and the horrible destiny! Even if that's the point, change the children situation...it is too dark.

Eiti
Activity Score 22
Guest's picture

I think this campaign is just cruel. I know this kind of public services ads should be shocking at some level, but come on, they are showing a sad picture just for the sake of it.

Nice illustration tho...

Guest
shaun1800's picture

I find most of the comments on here just plain dumb. “Let kids be kids” is a common expression and in this case its just saying let kids do what they want to do, what comes naturally without being inhibited. It seems incredibly simple to me. I think its designed to look a bit sad, why? So you give money and this organisation can help these kids get better.

shaun1800
Activity Score 293
Copywriter
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