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Stay off the road

Agency Network: 
Published/Aired: 
March 2020
Changan: Stay off the road
Changan: Stay off the road
Changan: Stay off the road
Changan Print Ad - Stay off the road
Changan Print Ad - Stay off the road
Changan Print Ad - Stay off the road

Description

COVID-19 has most of the world in lockdown, including us. So we started looking outside way more often and noticed that streets were empty, but that didn’t bother us. Changan believes that in this context, streets look way better empty. So let’s stay safe and keep them that way.

Print advertisement created by Wolf BCPP, Chile for Changan, within the category: Transport.

Caption

And suddenly the streets looked better without us. Stay off the road.

Advertising Agency: Wolf BCPP, Santiago, Chile
Creative Director: Sebastian Castillo
Art Director: Nicolás Mardones
Copywriter: Jorge Saint-Jean
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