Boss

Campaign
Agency Network: 
Published/Aired: 
September 2009
Centennial College:  Boss

Description

Print advertisement created by Smith Roberts, Canada for Centennial College, within the category: Education.

Caption

Meet the new boss
Be great. Start here. Centennial College

Advertising Agency: Smith Roberts Creative Communications, Toronto, Canada
Creative Directors: Brian Smith, Malcolm Roberts
Art Director: Greg Kouts
Copywriter: Dave Barber
Photographer: Daniel Ehrenworth/Veer
Log in to post comments
tantrik_indian's picture

Lame

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

tantrik_indian's picture

Lame

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Grace's picture

I don't profess to have enjoyed this campaign, but I think this is one of the better ones.
To me it says even your manager/boss was once a student eating out of a can.

The campaign as a whole is disappointing. I didn't choose my university based on who understands/accepts the intricacies of student life-style best.
You don't see the top 50 ranked Universities in the world promoting themselves as a social club.
I guess they are trying to reach a market with different values...???

On the other hand... it might just be crap!!

Grace
Chori Arg's picture

that's so 90s.

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
My Dad is an Ad Man's picture

6/10

My Dad is an Ad Man
Activity Score 34
Editor
Sergey_Kolos's picture

A big hairy "?" is here....

Sergey_Kolos
Activity Score 10
Copywriter at Linea12/etc
Advertisement
Featured Content

Latest Collections

Advertisement