Maps, drugs

Campaign
Agency Network: 
Published/Aired: 
October 2010
Casa do Zezinho:  Maps, drugs

Description

Print advertisement created by Cuca Escola de Criativos, Brazil for Casa do Zezinho, within the category: Public Interest, NGO.

Caption

Street kids use drugs to forget they’ve been forgotten.
“Casa do Zezinho” is a non-profit organization located in the south of São Paulo around the areas Capão Redondo, Parque Santo Antônio, and Jardim Angela. The house opens a space to act on accomplishment and development to the future of children in need in the area. It is a place of recognition, respect, and human development.
Your help can build a new life path to children in the streets.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Junior Bulhões
Copywriter: Allan Wittmann
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andyStock's picture

I don't get it? And all of the ads looks the same with slightly different copy?

andyStock
Activity Score 666
Billoughsby's picture

Yes, that was sure easy. They got locked into one layout. A campaign doesn't have to work that way, guys.

Billoughsby
Activity Score 5154
Art Director |

That's it.

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