Maps, drugs

Agency Network: 
October 2010
Casa do Zezinho:  Maps, drugs


Print advertisement created by Cuca Escola de Criativos, Brazil for Casa do Zezinho, within the category: Public Interest, NGO.


Street kids use drugs to forget they’ve been forgotten.
“Casa do Zezinho” is a non-profit organization located in the south of São Paulo around the areas Capão Redondo, Parque Santo Antônio, and Jardim Angela. The house opens a space to act on accomplishment and development to the future of children in need in the area. It is a place of recognition, respect, and human development.
Your help can build a new life path to children in the streets.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Junior Bulhões
Copywriter: Allan Wittmann
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andyStock's picture

I don't get it? And all of the ads looks the same with slightly different copy?

Activity Score 666
Billoughsby's picture

Yes, that was sure easy. They got locked into one layout. A campaign doesn't have to work that way, guys.

Activity Score 5154
Art Director |

That's it.

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