Agency Network: 
June 2011
Calgary Farmers' Market:  Egg


Print advertisement created by Wax, Canada for Calgary Farmers' Market, within the category: Food.

Advertising Agency: WAX, Calgary AB Canada
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriter: Shayne McBride
Photographer: Ken Woo
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CuriousPencil's picture

"Hey HERE'S an idea - what about we reverse those egg things back into eggs. Think anyone'd notice?"


Activity Score 4199
ace85le's picture

I don't see real. Nor do I see fresh. Failed. Twice.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Nike Diesel's picture


Nike Diesel
Activity Score 13708
Art Director
AussieDee's picture

What's with the scale or measuring thing?

Activity Score 36
Graphic Designer at News Limited
dean viii's picture


dean viii
Activity Score 1702
Creative Director
Boxey's picture

Your work for C.F.M. has decreased in awesomeness every year. Try something new.

Activity Score 8875
Melaleuca In-House
dollypoppin's picture

I dont get any of these.

Activity Score 1423
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"

Davirus's picture

You have to be really retarded to don't understand an obvious message that is also explained by the copy.

Yes, those are boring, but I never heard any rule that advertising should be an entertainment, by the time people expend watching ads on street, the more short and obvious the message is, the better.

Unless you have nothing better to do with your life that stand watching for 10 - 20 minutes a poster.

Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ]

hoozn's picture

Obviously I really am retarded. Please do explain to me why an egg timer which looks like a real egg is supposed to mean that anything is really fresh?

The moment the egg timer shows 0 the egg isnt "fresh" anymore because someone had to collect it, get it to the market, and someone else had to buy it, bring it home and cook it first. The first thing that comes to mind when looking at this picture is more like "oops, time's up", but not "oh so fresh". So wtf?

Activity Score 355
Vienna |

who cares? ima play some tunes instead

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