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Agency Network: 
Published/Aired: 
November 2007

Description

Print advertisement created by Wax, Canada for Calgary Farmers' Market, within the category: Retail Services.

Caption

Fresh all winter.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Scott Shymko
Copywriter: Nick Asik
Photographer: Ken Woo
Digital Illustrator: Jason Sweet
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Highest Rated

conan o brien's picture

i agree, it says FROZEN, not necessarily FRESH. kind of not communicating the message you need to be communicating.

conan o brien
Activity Score 88
copywriter
jungle boy's picture

do bananas become brittle during winter?

jungle boy
Activity Score 196
Triton communications, Mumbai
mimi_g's picture

dont think this shows "fresh all winter"
but anyways i like ur campaign

mimi_g
Activity Score 56
Graphic Designer
Alistair C.'s picture

it says frosted, not fresh.

Alistair C.
Activity Score 692
Copywriter
Barnabis's picture

Nice campaign, ambient-brilliant, but this one in isolation shows calgary farmers selling rock hard frozen bananas in winter, which is the opposite of the 'fresh' communication. icey bananas, no thanks.

Barnabis
Activity Score 28
Uni of whatever
jazarah's picture

this is really bad

jazarah
Activity Score 1262
conan o brien's picture

i agree, it says FROZEN, not necessarily FRESH. kind of not communicating the message you need to be communicating.

conan o brien
Activity Score 88
copywriter
jsptrck404's picture

agreed. and not to mention, on an executional level, the banana looks like it was cut, not that it shattered.

jsptrck404
Activity Score 437
Art Director |

| think small |

funky_frogii's picture

coooooooooooooooooooooool

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

this is ripped off. i have seen a famous photographer that did a photo series on "shattered" objects that normally are not shattered. they did it with everything, including a banana.

Guest
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