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Agency Network: 
Published/Aired: 
November 2008
Calgary Farmers' Market:  Apple

Description

Print advertisement created by Wax, Canada for Calgary Farmers' Market, within the category: Retail Services.

Caption

Fresh all winter.

Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriter: Sebastien Wilcox
Illustrator: Kim Smith
Photographer: Jean Perron
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Highest Rated

Guest commenter's picture

The idea seems simple enough: If you want fresh veg in the winter come to this market. This is where the snail and the grubs go for fresh food.

Guest commenter
Guest commenter's picture

did they wish me to buy the apple with insects inside?

Guest commenter
reject_subject's picture

If the apple you're buying has a worm inside, it means it's healthy, without insecticides and stuff...

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
ahpitt's picture

so will you buy apple with worm inside?

ahpitt
Activity Score 342
Art Director at Art Director
Guest commenter's picture

i'd rather have insecticide than worms. nice art, but the campaign lacks an idea.

Guest commenter
Guest commenter's picture

The idea seems simple enough: If you want fresh veg in the winter come to this market. This is where the snail and the grubs go for fresh food.

Guest commenter
Javier Ramírez's picture

Bonita vuelta.
Aunque como dicen arriba, pueden prestarse a lecturas negativas.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest commenter's picture

I'm sure that's what the Proposition on the brief said...
but the idea? weak.

Guest commenter
SeanMartin's picture

I gotta go with #3 -- I'd really rather not have worms in my apples, given what they leave behind. And I suspect most of the viewers would say the same thing right after saying "Aww! How cute!"

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Bye's picture

This very cute. Not smart, cute.

Bye
Activity Score 1464
kurtberengeiger's picture

I'm kind of squeamish, so I don't count bugs as being cute.

kurtberengeiger
Activity Score 7326
Copywriter
Bye's picture

is

Bye
Activity Score 1464
Guest commenter's picture

If a worm look cuter than this, it will be good.
I understand the concept. Just a warm that make me feel disgusting.
Make a cute worm. the campaign will be great

Guest commenter
izmild's picture

fresh n natural. no insecticida or other chemical things. good!

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

littlecake's picture

I like the worm's hat! hehe

littlecake
Activity Score 54
I am a creative
Tricia's picture

The artwork/illustrations are great! They would make a good children's book. But you lost me with the worm, too. I like that he's going skiing (fun idea - a worm on skis) but it doesn't make me want to buy the apples.

Tricia
Bye's picture

It's not an ad to convince you of buying apples.

Bye
Activity Score 1464
Guest commenter's picture

Full of bugs no matter what time of year?

Guest commenter
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