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Giraffe

Campaign
Agency Network: 
Published/Aired: 
August 2013
Buin Zoo:  Giraffe

Description

Print advertisement created by Porta, Chile for Buin Zoo, within the category: Recreation, Leisure.

Caption

Welcome rhinos.
Arriving in october.

Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Directors: Mariano Pérez, Gonzalo Baeza
Copywriter: Hernán Ramos
Art Directors: Manuel Manquepi, Sebastián Campos, Francisco Pérez
Account Supervisors: Daniela Ortiz, Valeria Haddad
Retoucher: Gorila Estudio
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Highest Rated

RGDJR's picture

Nicely done.

RGDJR
Activity Score 6
Copywriter
certaintly's picture

mmmm, why a birthday hat?

certaintly
Activity Score 3988
certaintly's picture

oh, a party hat. ok, this works.
cute solve

certaintly
Activity Score 3988
kleenex's picture

cute works for me.

kleenex
Activity Score 58721
Web Designer/Developer
RGDJR's picture

Nicely done.

RGDJR
Activity Score 6
Copywriter
pierrelastname's picture

first idea...

pierrelastname
Activity Score 2869
Copywriter
Alexis-Chellito's picture

Not a very good execution. The idea is they're wearing their hats to simulate a rhoceros's horn... I imagine it would take a while for the average viewer to get it too. Going for an animal portrait photo makes it look obvious that it's amateur photoshop. Should have gone more 'bold' with this, especially with the banner.

Alexis-Chellito
Activity Score 111
Copywriter
new_Ogilvy's picture

In a perfect world, this would be the kind of creative we would do all the time. An ad for something like that. I think its great.

new_Ogilvy
Activity Score 112
Copywriter
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