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Agency Network: 
Published/Aired: 
August 2009
British Airways:  Pint

Description

Print advertisement created by BJL, United Kingdom for British Airways, within the category: Transport.

Advertising Agency: BJL, Manchester, UK
Creative Director: Gary Fawcett/Lisa Nichols
Art Director: Gary Fawcett
Copywriter: David Forster
Illustrator: Gary Fawcett
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Blashyrkh's picture

I liked the whole campaign and mostly the different style and solution on each of them. But this one is a bit abstract. Are we supposed to notice something in the middle window?

Blashyrkh
Activity Score 32890
Art Director
Ratcoo's picture

Yep! Guiness!

Ratcoo
Activity Score 25
Ratcoo's picture

Yep! Guinness!

Ratcoo
Activity Score 25
vergnaudl's picture

I didn't get it neither.

vergnaudl
Activity Score 19
Ratcoo's picture

Dublin-Irish-Guinness...

Ratcoo
Activity Score 25
Guest's picture

FAIL, i didnt get it,

Guest
Blashyrkh's picture

Ah ok. Too british. Roger. Out.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Well I agree.... I didn't realise it was Guiness either and I drink it! Poorly executed, could have been a bit more dramatic. Nice thought though

Guest
alexander_bickov's picture

I dont understand :)

alexander_bickov
Activity Score 3281
indrek's picture

I get it. And I am 21.

indrek
Activity Score 163
Guest's picture

commmoooon its Guinness....

Guest
Guest's picture

Ad for Guiness ?

Guest
bad astronaut's picture

I get it. It's a pint...and I'm from America.

bad astronaut
Activity Score 544
yctham's picture

"You will see Dublin from the window"?

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
Guest's picture

I got this in .5 seconds, it's a pint of stout probably Guiness (SP?) which is why lots of people to to Dublin, and it's a great ad. I'm not sure how you can be in advertising and not get this.

Guest
Jet Propulsion Lab's picture

The reason why "lots of people" travel all the way to Dublin is because of a pint of Guiness...

You're just too much! Get a hold of yourself.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

People don't go to Dublin just for the Guinness, but an awful lot of folks have one while they are there. You eat a hot dog in NYC. You drink coffee and have a roll in a cafe in Paris. You eat a steak in Argentina and a Laksa in Malaysia. You have a Guinness in Dublin. I don't even like Guinness, but I 'had to' have one while in Dublin, the same as I 'have to' have one on St Pats Day. It's part of the experience.

And even if you do not drink one, it is an instant icon of the city.

I think the problem may be you have too tight a hold on yourself. Or bits of yourself.

Guest
Guest's picture

I get it. (I'm 4 years old.)

Guest
Guest's picture

Would be better if there was a passed out Irish guy in the seat. And his girlfriend with a black eye next to him. But I'm not sure if it would be a quick read.

Guest
Guest's picture

Perfect.

Guest
Goblin's picture

This one is the best in serial... nice!

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

Guest's picture

weird ad

Guest
rebelscum's picture

Got it instantly and it's easily the best of the 3.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

CurryJ's picture

niiiiiice!

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

so good !!

Guest
Guest's picture

I got that it was guiness, but only probably because I've seen several "things made to look like guiness" guiness ads.

Guest
Arkadiusz's picture

I like it

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

shahidali's picture

fantastic! brilliant! bravo! shows that the agency has not considered the consumers a stupid!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Sephi's picture

that's cool,but infact,if I have no reading with the upstairs,I just don't understand what is it meaning,

by my opinion,Dublin's Guiness is not so famous as the Swiss Army Knife.

Sephi
Activity Score 139
Art Director at Shanghai,China
Guest's picture

haha i didnt get it, but, yeah...clever.....i wonder if they should of colour graded it to something warmer as a hint

Guest
yctham's picture

Somehow I agree with you, somehow I don't. I see your point, but on branding side, it would be off from the brand corporate color. Just my humble opinion.

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
Guest's picture

I get it! And I'm from South America!! Come on people!! It's a pint of Guiness

Guest
kevgroat's picture

wake me up when somebody gets it

kevgroat
Activity Score 175
Guest's picture

This is the best of these. I got it immediately and smiled. Less convoluted and forced than 'Switzerland'. There may be some here that don't get it, but I reckon every Brit would instantly.

Guest
hari.'s picture

easy to get

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

andylefty's picture

Not a fan.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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