Also From This Campaign 5
Description
Print advertisement created by BJL, United Kingdom for British Airways, within the category: Transport.
Creative Director: Gary Fawcett/Lisa Nichols
Art Director: Gary Fawcett
Copywriter: David Forster
Illustrator: Gary Fawcett
I liked the whole campaign and mostly the different style and solution on each of them. But this one is a bit abstract. Are we supposed to notice something in the middle window?
FAIL, i didnt get it,
Well I agree.... I didn't realise it was Guiness either and I drink it! Poorly executed, could have been a bit more dramatic. Nice thought though
I dont understand :)
Digital product designer | Custom URL shortener and smart links
commmoooon its Guinness....
"You will see Dublin from the window"?
I got this in .5 seconds, it's a pint of stout probably Guiness (SP?) which is why lots of people to to Dublin, and it's a great ad. I'm not sure how you can be in advertising and not get this.
The reason why "lots of people" travel all the way to Dublin is because of a pint of Guiness...
You're just too much! Get a hold of yourself.
People don't go to Dublin just for the Guinness, but an awful lot of folks have one while they are there. You eat a hot dog in NYC. You drink coffee and have a roll in a cafe in Paris. You eat a steak in Argentina and a Laksa in Malaysia. You have a Guinness in Dublin. I don't even like Guinness, but I 'had to' have one while in Dublin, the same as I 'have to' have one on St Pats Day. It's part of the experience.
And even if you do not drink one, it is an instant icon of the city.
I think the problem may be you have too tight a hold on yourself. Or bits of yourself.
I get it. (I'm 4 years old.)
Would be better if there was a passed out Irish guy in the seat. And his girlfriend with a black eye next to him. But I'm not sure if it would be a quick read.
Perfect.
This one is the best in serial... nice!
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weird ad
Got it instantly and it's easily the best of the 3.
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I have thousands of pencils and $1.50 so I'm off to Starbucks
niiiiiice!
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I think; therefore I am
so good !!
I got that it was guiness, but only probably because I've seen several "things made to look like guiness" guiness ads.
I like it
Anna Turkiewicz Advertising Agency
imagination powered by knowledge
fantastic! brilliant! bravo! shows that the agency has not considered the consumers a stupid!
shahid
that's cool,but infact,if I have no reading with the upstairs,I just don't understand what is it meaning,
by my opinion,Dublin's Guiness is not so famous as the Swiss Army Knife.
haha i didnt get it, but, yeah...clever.....i wonder if they should of colour graded it to something warmer as a hint
Somehow I agree with you, somehow I don't. I see your point, but on branding side, it would be off from the brand corporate color. Just my humble opinion.
I get it! And I'm from South America!! Come on people!! It's a pint of Guiness
This is the best of these. I got it immediately and smiled. Less convoluted and forced than 'Switzerland'. There may be some here that don't get it, but I reckon every Brit would instantly.
Not a fan.
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