The campaign, which has covered the city centres of in Milan, Frankfurt and Paris, allowed European customers to test out the technology by riding a bucking bronco in Texas, roller-skating down a Californian boardwalk and ice-skating in New York’s Bryant Park.
This professional campaign titled 'Virtual reality USA' was published in United Kingdom in December, 2014. It was created for the brand: British Airways, by ad agency: PixelArtworks. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: PixelArtworks, UK