British Airways

Virtual reality USA

Agency: PixelArtworks


The campaign, which has covered the city centres of in Milan, Frankfurt and Paris, allowed European customers to test out the technology by riding a bucking bronco in Texas, roller-skating down a Californian boardwalk and ice-skating in New York’s Bryant Park.

This professional campaign titled 'Virtual reality USA' was published in United Kingdom in December, 2014. It was created for the brand: British Airways, by ad agency: PixelArtworks. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: PixelArtworks, UK

Axis Mutual Fund


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