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Penknife

Campaign
Agency Network: 
Published/Aired: 
August 2009
Like
16
Views
20253
British Airways:  Penknife

Description

Print advertisement created by BJL, United Kingdom for British Airways, within the category: Transport.

Advertising Agency: BJL, Manchester, UK
Creative Director: Gary Fawcett/Lisa Nichols
Art Director: Gary Fawcett
Copywriter: David Forster
Illustrator: Gary Fawcett
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jorj's picture

nice work

jorj
Activity Score 638
Art Director at Senior Art Director
alexander_bickov's picture

Swiss knife and aircraft. So ... ?

alexander_bickov
Activity Score 3281
ricklongo's picture

So, flights to Switzerland. The visual does make sense. However, the only thing that is more overdone than "one thing that looks like another" in advertising is... ads with swiss knives.

This whole campaign doesn't strike my fancy at all.

ricklongo
Activity Score 1244
picopalqlea's picture

it's works better for swissair...

picopalqlea
Activity Score 999
Jet Propulsion Lab's picture

Well said ricklongo. And I couldn't agree more!

Jet Propulsion Lab
Activity Score 10679
Copywriter
SandMan69's picture

The visual says "Swiss airline" not British airline going to Switzerland. Try getting a clue.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

They're advertising flights to Switzerland, Alex.

Guest
Guest's picture

YES!
THE Swiss Knife !
AGAIN!
YES!!!

Guest
fpiucco's picture

and....??

fpiucco
Activity Score 224
Art Director at Paim Comunicação |

fpiucco

Guest's picture

used 1000 times for more than 1000 products.... one more time for BA, and what?

Guest
Guest's picture

Average at best.

Guest
Guest's picture

why does is seem like a bad idea to have a knife in an airline ad?

Guest
yctham's picture

Why does a knife represents Swiss?

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
Javier Ramírez's picture

Ahora entiendo menos

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

swiss knifes are red. not white.

Guest
Guest's picture

and british airways gives away free swiss knives

Guest
Guest's picture

that mean we have to bring knifes inside the airpplane, at least this is what i understand

Guest
Peterrr's picture

Nice one, but bad executed.

Peterrr
Activity Score 108
tirthomitro's picture

godawful!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

CurryJ's picture

Hey, swiss knives may be done to death in other ideas...but in this case, IT ROCKS!!!!

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

GMD10's picture

I think it is funny how so many people here determine what communicates and what not purely on the basis of how many times they have seen the same kind of work or idea.

BA doesn't care about the regular use of Swiss army knives in the advertising industry. They want their flights to be sold today. If it works, it works.

I agree with CurryJ.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
soulsentwine's picture

cool idea and visualization. but representing an airway ad with an object which is forbidden on board, is ironic. Maybe a forbidden image as a plane is cooler.
Yes I think this is cooler.

soulsentwine
Activity Score 86
Dokuz Eylul University American Studies Department
Guest's picture

excellent!!

Guest
gara lala's picture

excellent!!

gara lala
Activity Score 6
Graphic Designer at M3 SHANGHAI investment insitution
Guest's picture

very nice

Guest
kevgroat's picture

where is the interesting concept? oh we can't think of anything,,, so lets make stuff look like other stuff. way too done last century.

kevgroat
Activity Score 175
Guest's picture

at first look, the ad tells me that this is about a swiss airline.

Guest
hari.'s picture

visual pun... but good

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

andylefty's picture

swiss airline would be alright and yet suicide.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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