Agency Network: 
Published/Aired: 
January 2008
Bridgestone:  Old tyres
Bridgestone Print Ad -  Old tyres

Description

Print advertisement created by Showpony, Australia for Bridgestone, within the category: Automotive.

Caption

There's still a place for other tyre manufacturers in formula 1.

Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director / Copywriter: Parris Mesidis
Art Director: Adam Johnson
Photographer: Stock
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Highest Rated

Arkadiusz's picture

Grace, I understand that it was supposed to be a little bit insolent (therefore is so good). However this ad is traying to make impression that Bridgestone is the only producer able to meet requirements of F1. I know, that it's not true and many other F1 fans knows it also, but it's still a huge crowd which can buy this story. It doesn't work on me, but in general it certainly is.

Talking about Kubica - I think he will find the job in F1 even without BMW, but thanks that you care :) This year I am keeping my fingers crossed for Webber's (I like him very much) championship title. It will be hard to reacht, but it's still possible.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

cruel.....

Guest
Guest's picture

hahahaha I like it :D

Guest
Grace Bastien's picture

Phwarrr!!!!!!

I love it. Absolutely LOVE IT.

Grace Bastien
Grace Bastien's picture

I'm sorry, did I mention how much I love this.... he he
It makes me happy!

Grace Bastien
Guest's picture

grace bastian, you are seriously cute.

Guest
Zaidi's picture

good very good ... i m just :-D

Zaidi
Activity Score 80
Advertising
ruSh.Me's picture

Keeping besides the fact that I am a Bridgstone fan, it would not be prudent of me to comment... But I love it!! :D

ruSh.Me
Activity Score 109
TBWA\India
CurryJ's picture

Brilliant headline!

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

Guest's picture

ouch!! :)

Guest
Guest's picture

I still prefer michelin, but I have to say I love this ad

Guest
Arkadiusz's picture

Very powerful.

However it isn't convincing me, because as the fan of the Formula One I very well know that Bridgestone doesn't have competition in F1 just because FIA decided that there would be only one supplier of tyres in order to reduce costs. So this advertisement is a clever manipulation. But it's really good!

Respect from a professional point of view .

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

slowrider's picture

this made my day - excellent ad

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

ruSh.Me's picture

That's new for me as I randomly follow F1, but what about Michelin? It was being used by Mclaren-Mercedes..

ruSh.Me
Activity Score 109
TBWA\India
Guest's picture

excellent copy and nice look

Guest
de_martin's picture

Strike!

de_martin
Activity Score 71
Valcke Bowling Service |

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

Grace Bastien's picture

I just had to check it out again. SO posting it onto facebook.

Arkadiusz - I think the point was to rub it in their faces, a kind of cheeky... "It's Ok... you can play too... NOT!"
Big fan of F1 too - here is hoping that someone buys BMW and Kubica has a job next year!

Grace Bastien
Arkadiusz's picture

Grace, I understand that it was supposed to be a little bit insolent (therefore is so good). However this ad is traying to make impression that Bridgestone is the only producer able to meet requirements of F1. I know, that it's not true and many other F1 fans knows it also, but it's still a huge crowd which can buy this story. It doesn't work on me, but in general it certainly is.

Talking about Kubica - I think he will find the job in F1 even without BMW, but thanks that you care :) This year I am keeping my fingers crossed for Webber's (I like him very much) championship title. It will be hard to reacht, but it's still possible.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

SoCH_TO's picture

nice copy !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

SoCH_TO's picture

nice copy !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

SoCH_TO's picture

nice copy !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

federo's picture

funny how they take an old way to communicate and redefine it. like it.

and the photo composition is incredible beautiful and harmonius

federo
Activity Score 781
advertising agency
Guest's picture

the best ever. simple but just right

Guest
maashookshee's picture

well done respect ..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Ed Mintone's picture

sweet

Ed Mintone
Activity Score 585
Other
Mantufayo's picture

Smart and funny. Well done.

Mantufayo
Activity Score 580
Creative Director
Guest's picture

Funny!

Guest
Guest's picture

So smart.

Guest
GX's picture

Muy buen copy, duro y directo.

GX
Activity Score 144
Creative Director
Guest's picture

really cruel, its awsome, nice artdirection and copy as well.. hats off guys

Guest
bvital's picture

a really effort a real challenge, excellent work guys, just not sure of red tyres(coloured) once is fine but twice,...... otherwise awsome guys...

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

Rishi kaushik's picture

Brilliant copywritting...

Rishi kaushik
Activity Score 12
Amity University
punk's picture

BOLD, Gutsy and good use of imagery. Done!

punk
Activity Score 182

Done!

Tero Ylitalo's picture

Advertising at its best.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
Guest's picture

I totally agree this is a very nice idea, but I have to say that for me there is an unfortunate connection between the colour scheme of the tyres and the brand itself. My brain had to struggle to disconnect the two. So I give it a fail in art direction.

Guest
Guest's picture

I agree it's a really nice idea, but for me, there is an inextricable link between the colour if the tires and the brand colours. To me it implies the brand is used for safety barrier duty. I guess the target audience is more knowledgeable than that.

Guest
Guest's picture

Totally agree it's a very nice idea, but I don't like the fact the tyre wall colours match the brand colours. Confusing split in the concept.

Guest
dreamtime's picture

Totally agree it's a nice idea, but I don't like the fact the tyre wall colours match the brand colours. Confusing split in the concept that borderline implies that it's Bridgestone in the safety barrier whilst the others are racing. I would've sent this back to the art director.

dreamtime
Activity Score 3
bvital's picture

Attn: ADAM JOHNSON as i mentioned earlier, the colours(red) on tyres is the only reason its taking away, taking chance on stock image is not an excuse, photoshoot the tyres and comp it,

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

Guest's picture

Sorry about the multiple replies above. The message system wasn't working for me very well.

Guest
Guest's picture

En Perú

Guest
Guest's picture

the best one i`ve ever seen this year!

Guest
Guest's picture

the best one i`ve ever seen in 2009!

Guest
Guest's picture

Love it, absolutely love it ! Top Notch Advertising,,,

Guest
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